Search engine optimization

When it comes to Search Engine Optimization, we all know it can be very time-consuming. But it doesn’t all have to be hard work. Here are some simple SEO wins to improve your ranking.

Remove outdated and low-quality content

 You may be reluctant to remove low-quality or out of date content but it can negatively effect your ranking. You should start by first identifying the pages you want to prune. Using software like Screaming Frog will help you with this by crawling your site and identifying a list of URLs with their position on Google and impressions. You don’t just have to delete pages, however. Most of the content you’re removing can be redirected to a stronger higher quality page. Although if you can’t find a relevant page, you should let the pages 404.

Tip: utilize your 404 (Page Not Found) page by adding a search option.

Improve content

You don’t have to get rid of every low scoring page. Building upon what’s already there is an easy way to improve ranking. You can use your previous Google history and develop it. Review your Screaming Frog results and use the pages that rank anywhere from position 5 to 30. You can improve content by ensuring pages have 300+ words, are useful and well written. Using a plugin like Yoast will give you a readability score which you can use to improve content. Make sure you answer frequently asked questions and include long-tail keywords you want to rank for. Adding media to your page will encourage viewers to stay on the page longer, thus improving ranking.

Update internal links

You should review and identify your internal links from time to time to ensure they are still relevant. Using a site like Screaming Frog will help identify any redirect chains.

Page load speed

You may have heard the words ‘page load speed’ but not be sure what they mean in terms of SEO. Simply put, if your webpage takes too long to load, potential customers will likely leave your site. Though these improvements require an element of technical skills, the results will cause a significant improvement.

You can help by upgrading from a budget web hosting site. Cheaper web hosts can be overwhelmed with traffic. By investing in a higher quality web host, you’ll be surprised what it does for your site speed.

Optimize

Optimizing images and media files will increase the swiftness of your site. You can reduce the file size by resizing, making sure the image is saved in the correct format (Jpegs are best for photos whilst PNG files are best for images with solid areas of colour) and compressing the file. WordPress has some great plugins for compressing images.

Don’t worry you can leave the JavaScript/ CSS weird complicated stuff to us.

We know that SEO can seem a bit daunting. You don’t have to worry as we’re here at Cloud9 Marketing to help with all your SEO needs. Want to see how your site’s performing? Book a free consultation or a site audit!