Marketing is what we do. From the moment we get up to the second our heads hit the pillow. It’s safe to say we are obsessed with Marketing. Check out what we share on our Marketing blog.

mountain bikes on mountain above clouds at sunrise
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Unleashing Unforgettable Adventure Experiences in Whistler

TL;DR

  • Whistler is a top destination for adventure enthusiasts worldwide, offering diverse outdoor activities in breathtaking landscapes.
  • Challenges include effectively marketing adventure experiences, addressing safety concerns, and standing out in a competitive market.
  • Engaging the local community, crafting compelling experiences, and utilizing social media are essential for success.
  • Influencer marketing can expand the reach of adventure offerings.
  • Understanding preferences and continuous innovation can establish Whistler as the go-to adventure tourism haven.

Whistler, a picturesque destination nestled in the heart of nature, has become a magnet for adventure enthusiasts seeking an adrenaline rush. Its breathtaking landscapes and diverse outdoor activities have transformed it into a haven for thrill-seekers from around the world. In this blog, we delve into the importance of effectively promoting outdoor adventure experiences and explore the challenges faced by adventure tourism providers in attracting their target audience.

Understanding Whistler’s Adventure Tourism Landscape

Whistler stands out as a premier adventure tourism destination, offering a plethora of thrilling experiences that cater to various tastes. From heart-pounding mountain biking trails to heart-stopping snowboarding slopes, the range of activities available is truly remarkable. Tourists flock to Whistler to experience its unique blend of outdoor adventures, creating memories that last a lifetime. The region’s diverse offerings ensure that every adventure enthusiast finds something to get their adrenaline pumping.

The Difficulties in Promoting Outdoor Adventure Experiences Effectively

While the allure of adventure tourism is undeniable, reaching the right audience with the right message can be a daunting task. Identifying the target audience for adventure experiences and understanding their preferences is crucial to crafting compelling marketing campaigns. Additionally, the seasonal variations in Whistler’s climate impact the type of activities available, requiring tourism providers to be flexible and strategic in their promotional efforts.

Challenges of Attracting Adventure-Seeking Tourists to Whistler

To entice adventure-seeking tourists, Whistler must address concerns related to safety and risk management. Adventure experiences often involve an element of risk, and potential customers need reassurance that their well-being is a top priority. Leveraging digital marketing channels becomes imperative to reach adventure enthusiasts worldwide and communicate the safety measures in place, dispelling any doubts they may have.

 

Whistler Lifestyle Photography

Struggles in Standing Out in the Competitive Adventure Tourism Market

With adventure tourism booming, the competition in Whistler’s market is fierce. Tourism providers must conduct thorough competitor analysis to understand their rivals’ strategies and identify gaps they can fill. By offering unique adventure packages and experiences, businesses can create a compelling selling proposition that sets them apart from the crowd. Collaborating with local businesses not only fosters a sense of community but also opens up new avenues for mutual growth and customer acquisition.

Lack of Strategies to Capture the Attention of Local Thrill-Seekers

While Whistler attracts tourists from all corners of the globe, engaging the local community is equally important. Understanding the preferences of local adventure enthusiasts and tailoring experiences to resonate with them can lead to a loyal customer base. Challenges may arise in enticing locals to participate in adventure activities, as they might perceive these offerings as catering primarily to tourists. However, community engagement initiatives that promote the benefits of adventure tourism can bridge this gap and create a sense of pride among locals.

Crafting Engaging Adventure Experiences

To remain competitive, adventure tourism providers must design experiences that genuinely resonate with their customers. By incorporating storytelling elements and personalization, providers can forge stronger connections with their audience. Furthermore, collecting and utilizing customer feedback is vital for continuous improvement, ensuring that the adventure experiences evolve to meet changing preferences and expectations.

Marketing Whistler’s Adventure Offerings

The power of social media in showcasing adrenaline-pumping experiences cannot be underestimated. By sharing captivating visuals and thrilling stories, adventure tourism providers can entice potential customers to embark on their own Whistler journey. Moreover, effective content marketing, including blog posts, videos, and guides, can establish providers as authoritative sources of adventure-related information, attracting visitors to explore their offerings.

Influencer marketing is a game-changer in the adventure tourism sector. Collaborating with influential figures who align with the brand’s values can exponentially expand the reach of adventure offerings. Authentic endorsements from these influencers can motivate their followers to seek their own adventure in Whistler.

Whistler’s adventure tourism industry holds immense potential, but it also faces its fair share of challenges. By understanding the preferences of both tourists and locals, embracing innovative marketing strategies, and continually refining adventure experiences, Whistler can overcome obstacles and establish itself as the go-to destination for adventure enthusiasts worldwide. The thrill of adventure awaits in Whistler, and it’s time to embrace the journey of unleashing unforgettable experiences in this natural wonderland.

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summer-tourists-in-whistler
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Be the Destination: Strategies to Attract and Engage Summer Tourists in Whistler

TL;DR:

  • Understand the mindset of summer tourists: They want outdoor adventures, relaxation, and unique experiences in Whistler. Authenticity and personalized service matter to them.
  • Leverage digital marketing channels: Use social media, SEO, and targeted ads to attract tourists. Create compelling content to showcase your business.
  • Create memorable experiences: Highlight insider tips, attractions, and use storytelling techniques. Tempt potential tourists to choose you as their ultimate Whistler destination.
  • Implement customer retention strategies: Offer personalized experiences, exclusive deals, and collect feedback. Build loyalty and create a loyal customer base.

Whistler, BC, is a coveted destination for summer tourists seeking adventure, relaxation, and unforgettable experiences. As a local small business owner, it’s essential to understand the mindset of these tourists and meet their expectations to stand out from the competition. In this article, we’ll explore solution-based strategies that will help you become the go-to destination for summer tourists in Whistler. From leveraging digital marketing channels to creating compelling content and implementing effective customer retention strategies, we’ve got you covered. Let’s dive in and unlock the secrets to attracting and engaging summer tourists in Whistler.

Understanding the Mindset of Summer Tourists:

If you want to attract and engage summer tourists successfully, you’ve got to understand what they’re all about. When you think of these visitors, picture people who are looking for outdoor adventures, relaxation, and those one-of-a-kind experiences that only Whistler can offer. They’re all about that stunning natural beauty! What really matters to them is authenticity, personalized service, and creating memories that will stick with them. So, if you want to be their go-to spot for a summer getaway, make sure your business ticks all those boxes.

Leveraging Digital Marketing Channels:

If you’re eager to lure in vacationers to Whistler, digital marketing channels are your secret weapon! Seriously, you’ve got to tap into the power of social media platforms, search engine optimization (SEO), and targeted online ads to reel in those potential tourists. But here’s the deal: you’ve got to create content that really grabs their attention. Show off what makes your business special, like those jaw-dropping landscapes, heart-pumping activities, and top-notch service. Get your audience hooked with eye-catching visuals, informative blog posts, and interactive stuff that gives them a taste of the experiences they’ll have at your place. It’s all about getting them excited and ready to book a visit!

Creating Compelling Content and Experiences:

Here’s the scoop on grabbing the attention of summer tourists. It’s all about crafting a killer content strategy that shows off the absolute best of what Whistler has in store. Think insider tips, those hidden gems, and the attractions that are an absolute must-visit. And here’s the secret sauce: use storytelling techniques to capture the true essence of your business and the mind-blowing experiences it offers. Whether it’s through awesome social media campaigns, super informative blog articles, or mind-blowing video content, your goal is to inspire and tempt those potential tourists to make your business their ultimate Whistler destination.

Implementing Effective Customer Retention Strategies:

Your goal is to keep those summer tourists coming back for more, so building customer loyalty is going to be key for your business. You’re going to want to have a solid customer retention strategy in place to nurture those long-lasting relationships. Think personalized experiences, exclusive deals, and loyalty programs that give them every reason to come back. But don’t stop there! Make sure you’re collecting feedback and really listening to your customers. That way, you can keep improving and surpassing their expectations. When you deliver exceptional service and create those unforgettable moments, you’ll build a loyal army of customers who not only stick around but also become your biggest fans.

 

Becoming the top destination for summer tourists in Whistler requires a strategic and customer-centric approach. By understanding the mindset of tourists, leveraging digital marketing channels, creating compelling content and experiences, and implementing effective customer retention strategies, you can attract, engage, and retain vacationers seeking unforgettable experiences in Whistler. Embrace these strategies and position your business as the ultimate summer destination, ready to provide memorable moments and create lifelong memories for tourists from around the world.

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Whistler Village in the Summer
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Standing Out During Whistler’s Peak Season: A Guide for Local Businesses

Whistler’s peak season is an exhilarating time filled with endless possibilities for local businesses. However, with so much excitement, it can be challenging to stand out from the crowd. In this guide, we’ll explore the key obstacles that local businesses face during this buzzing period. Whether it’s capturing attention, promoting unforgettable events, driving foot traffic, or engaging vacationing families, we’ve got you covered. Let’s dive in and discover practical solutions to make your business shine in Whistler’s peak season.

TL;DR

  • Craft a unique value proposition and share your authentic story
  • Invest in vibrant signage and captivating window displays
  • Promote events through social media and collaborate with local influencers
  • Drive foot traffic by forming strategic partnerships
  • Create family-friendly experiences and utilize technology for engagement

Standing Out Amidst The Summer Buzz

When you find yourself amidst the bustling atmosphere of Whistler’s peak season, it’s no secret that standing out from the competition can be a real challenge. You want your business to be noticed and remembered by customers who truly appreciate what you have to offer.

Craft a Unique Value Proposition (UVP)

One effective way to differentiate your business is by crafting a unique value proposition. Take the time to identify what sets your business apart from others in the area. What unique experiences, products, or services do you provide that no one else can? Clearly communicate this value to your target audience, emphasizing the benefits they will gain by choosing your business.

Take Uber for example – Uber’s solid UVP is its convenient, reliable, and on-demand transportation service that connects riders with drivers through a user-friendly mobile app, revolutionizing the way people travel and making transportation more accessible and efficient globally.

Embrace Authentic Storytelling

Another powerful tool is authentic storytelling. Share the story behind your business – its values, its journey, and the passion that drives you. You could do this by:

  • Hosting in-person events or workshops where you can personally share your business’s story,
  • Displaying storytelling signage or posters within your physical location,
  • Incorporating your business’s narrative into printed marketing materials such as brochures or flyers, or even,
  • Organizing community outreach programs where you can speak directly to local residents about your business and its story.

Creating compelling narratives that resonate with your audience helps them forge a deeper connection with your brand. By showcasing the heart and soul of your business, you’ll stand out from those who only focus on the surface level.

Develop a Memorable Brand Identity

Investing in a memorable brand identity is also crucial. You want to create a visually appealing brand that reflects the essence of your business. From your logo to your color scheme and overall design aesthetic, make sure it captures attention and leaves a lasting impression. When customers see your branding, they should immediately associate it with the unique experiences and exceptional offerings your business provides.

Promoting Summer Events 101

Promoting your summer events and festivals effectively can be quite a headache. You want to make sure your events stand out and capture the attention of your target audience, leaving them with unforgettable experiences. After all, who doesn’t want their event to be the talk of the town?

Harness the Power of Social Media

Harnessing the power of social media can work wonders for promoting your events. Take advantage of popular platforms to generate a buzz and get people talking about what you have in store. Interact with your audience by giving them sneak peeks behind the scenes, offering exclusive promotions, and building anticipation as the event approaches. Social media opens up a direct and interactive channel to connect with your audience, creating a sense of excitement and encouraging them to mark their calendars and join in on the fun.

Team up with Local Influencers

Teaming up with local influencers is a game-changing strategy to amplify your event promotions. Take the time to identify influencers in the Whistler area who resonate with your target audience, and join forces with them to spread the word about your upcoming events. The endorsements and recommendations from these influencers hold immense value and can work wonders in expanding the reach and visibility of your events. By harnessing their influence and tapping into their dedicated following, you’ll draw in a larger crowd and ignite greater interest in your exciting summer events and festivals.

Encourage User-Generated Content (UGC)

To truly make your events stand out and encourage attendees to engage and share their experiences on social media, incorporate interactive elements and create photo-worthy moments throughout the event. Provide designated selfie stations, encourage the use of event hashtags, and host social media contests or challenges that incentivize attendees to capture and share their favorite moments online. By fostering a social media-friendly environment, you’ll enhance attendee engagement and expand the reach of your event online.

Driving Foot Traffic To Your Business

Attracting foot traffic and making your business a go-to destination during Whistler’s peak season can seem like a daunting challenge. With countless options available to visitors, it’s vital to find effective ways to stand out from the crowd.

Invest in Vibrant Signage & Imaginative Window Displays

Capture attention and make a lasting impression by investing in vibrant signage that reflects the unique appeal of your business, instantly grabbing the eye amidst the bustling peak season atmosphere. Craft imaginative window displays that ignite curiosity and inspire passersby, transforming your storefront into an alluring showcase of your remarkable offerings. This visual storytelling approach will attract more foot traffic, convert casual observers into enthusiastic customers, and leave a lasting impression.

Leverage Strategic Local Partnerships

To enhance the impact of your captivating window displays and vibrant signage, leverage strategic partnerships with local businesses. Collaborate with establishments that share your target audience, cross-promote each other, and recommend customers. By expanding your reach and fostering a sense of community, these collaborative partnerships will further increase foot traffic to your business and make a more significant impact during Whistler’s peak season.

Engaging Vacationing Families On Their Summer Vacation

When it comes to creating unforgettable experiences for vacationing families in Whistler, you want to make sure they have a blast and keep coming back for more.

Develop Family-Friendly Activities

A fantastic approach is to develop family-friendly activities that cater specifically to their needs and interests. Think about what would make their vacation extra special and design programs, services, or experiences that are tailored for families. From guided nature walks to interactive workshops or even customized adventure packages, offering activities that the whole family can enjoy will catch their attention and create memories that will stay with them.

Prioritize Convenience and Comfort

Another great strategy is to prioritize convenience and comfort for families. Make sure your facilities have family-friendly amenities such as convenient changing rooms, stroller-friendly pathways, and dedicated areas for nursing or feeding. Consider going the extra mile by offering services like childcare options or exclusive family-oriented discounts. By taking care of their unique needs and making their experience hassle-free, you’ll leave a positive impression and forge lasting connections with vacationing families.

Use Digital Platforms and Technology to Engage with Families

Moreover, don’t underestimate the power of digital platforms and technology in engaging with families. Utilize popular social media channels to share family-friendly content, helpful tips, and exciting recommendations. Encourage families to share their experiences and use relevant hashtags to foster a sense of community. Consider creating a dedicated website or mobile app specifically designed for families, where they can find information on kid-friendly attractions, upcoming events, and services in Whistler. By harnessing the potential of technology, you can enhance their vacation experience and establish a lasting bond with vacationing families.

In Summary

There you have it, a comprehensive guide to help your local business stand out during Whistler’s peak season. By investing in vibrant signage, captivating window displays, and strategic partnerships with local businesses, you can attract attention, drive foot traffic, and create a lasting impression. Don’t forget to leverage the power of social media, engage vacationing families with tailored experiences, and embrace technology to enhance engagement and foster connections. With these strategies in your toolkit, you’ll shine brightly amidst the bustling atmosphere of Whistler’s peak season. Happy thriving!

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Manage Social Media Like a Boss with Only 3 Tools (and all for Under $50/month)

As a boutique marketing agency owner, I’ve seen firsthand how important it is to stay organized, efficient, and within budget. That’s why I’ve tried and tested countless online tools to find the most cost-effective options that deliver exceptional results. In this post, I’m sharing my top three affordable online tools that arguably could be your only toolset for complete social media or content management – and all for under $50 a month!

Canva – The Ultimate Design Tool

Canva isn’t exactly unknown – in fact by now, your mom has probably heard of Canva. But the hype is warranted. If you’re looking for an online design tool that delivers professional-grade graphics without needing a design degree, Canva is your answer. This incredible tool is packed with features that allow you to create visually stunning designs, even if you have no design experience. From social media graphics to email headers, Canva’s templates, and drag-and-drop interface make it easy to create beautiful designs that will captivate your audience.

With Canva, you can customize your designs with your brand’s colors, fonts, and logos, making it an essential tool for maintaining brand consistency across all your marketing materials.

Why I love it:

I am a trained Graphic Designer and know all industry-leading software like the back of my hand. But sometimes less is more, and when trying to get content out the door, Canva is the “work smarter, not harder” option for me. I love that you can pre-enter multiple brand guides and easily switch between them. I love how easy it is to access stock photography, design, elements, etc. Plus, the pricing for this tool starts at FREE. Though if you can afford it, the paid plans (starting at $16.99 CAD) offer so many additional features it’s definitely worth it.

Plann That – The Social Media Scheduling Tool

If you’re still manually scheduling your social media posts, you’re wasting valuable time that could be better spent on other tasks. That’s where Plann That comes in. This incredible social media scheduling tool allows you to plan and schedule your posts in advance, saving you time and helping you stay on top of your social media game. Plann That even integrates directly with Canva from within the platform.

Plann That offers a user-friendly interface that allows you to drag and drop your posts, add captions, and hashtags, and even plan your Instagram feed visually. Plus, with Plann That, you’ll never miss a post or forget to engage with your followers again.

Why I love it:

I really like the aesthetic of Plann That. Sure, there are loads of other scheduling software that do the same thing. But as a designer working in Plann That is a delight on the eyes. It’s also not bloated with a bunch of functionality you probably don’t need. But the features that it does offer are super helpful. I love the Strategy feature where you can add your Client’s themes and develop a content strategy. I love how you can visually see how your feeds will look so you can plan aesthetically (this is important to me). And finally, I love the hashtag feature – where you can search for or create hashtag sets that can easily be added to your posts. Plann That starts at $15/month – so if you are just starting out, this is a great cost-effective option.

Dashthis – The Reporting Tool You Need

As a marketing agency, you must be able to provide your clients with detailed and accurate reports demonstrating your services’ value. This is where Dashthis comes in. This online reporting tool allows you to create custom reports that integrate all your marketing data into one place. With Dashthis, you can easily create reports highlighting your successes and showing your clients how their investment is paying off.

Dashthis integrates with all the major marketing platforms like Google Analytics, Facebook Ads, and more, making it easy to gather all your data in one place. Plus, with its intuitive drag-and-drop interface, you can create custom reports in minutes, saving you time and helping you deliver exceptional value to your clients.

Why I love it:

I think Dashthis flies under the radar for most marketers, but it’s a super powerful tool. One of the features I really like about Dashthis is the ability to make year-over-year comparisons. As many of our clients are located in Whistler, it is more important to compare this December to last December rather than month-over-month comparisons, which are the standard (and limitation) for most reporting software. Also, it offers the ability to create custom client dashboards that you can link directly to, making it easy to share with Clients. It’s not as robust as some analytic and reporting software out there – but for the average client, it will be more than enough. Starting at $33/month, Dashthis is a great low-risk option for newbies.

In Conclusion

Canva, Plann That, and Dashthis combined offer a pretty solid and complete toolset for those looking to manage social media or content in general – and are perfect for small business owners, solopreneurs, social media managers, or consultants who are just starting out or don’t have much capital to invest in fancy-pants software. These tools will help you stay organized and efficient and deliver exceptional results to your clients without breaking the bank. Your monthly investment could be as low as $50 per month at the starting prices for each. So, do you need to spend hundreds of dollars monthly on social media management tools to do a great job? No, absolutely not. Of course, those fancy tools do have some serious perks – but unless you are managing several higher-profile clients, the bloat probably isn’t worth the buck.

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The impact of AI on digital marketing in 2023
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The Impact of AI on Digital Marketing

AI is quickly becoming one of the most powerful tools in the digital marketing world, and its use for content development is becoming increasingly popular. AI analyzes existing content, generates new content, and optimizes content for search engine rankings. In this blog post, we’ll explore how AI is used for content development and how it can impact digital marketing.

First and foremost, AI can analyze existing content and determine where it can be improved. This is done through natural language processing. It uses AI to understand the scope and identify how it can be improved, from grammar and spelling to more complex analysis, such as keyword optimization. This analysis can help marketers ensure their content is of the highest quality and is optimized for search engine rankings.

AI can also be used to generate new content. AI-driven bots, such as chatbots and virtual assistants, can create unique, engaging content for websites, social media, and other platforms. These bots can understand natural language and generate content tailored to users’ needs. For example, a virtual assistant could generate FAQs based on customer questions and provide relevant information.

Finally, AI can be used to optimize content for search engine rankings. AI-driven tools such as Google Rankbrain can analyze existing content and suggest changes that can improve its search engine rankings. This can help marketers ensure their content is seen by the right audience and drives more organic traffic to their website.

Overall, AI is revolutionizing how we create content, and its use for content development is becoming increasingly popular. AI can help marketers analyze existing content, generate new content, and optimize content for search engine rankings. This can help marketers ensure their content is of the highest quality and is seen by the right audience. AI is quickly becoming a powerful tool in digital marketing, and its use for content development will only grow in the future.

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How customer personas help define your target audience

If you can understand your top customers, you will be able to pinpoint their business pains, understand how they communicate and get on the right platforms to attract their attention.
It’s impossible to find out everything about every customer or prospect individually, but you can create a customer persona to represent your customer base.

A customer persona is a detailed description of someone who represents your target audience. This persona represents one fictional customer, not a group of people.

How To Build A Customer Persona

Have a look at who is already buying from you, following you, and interacting with your posts. When painting this picture of your target audience, note the following data points (with examples):

Age: Millennial / 38
Marital Status: Long Term Partner
Gender: Female
Education: BCIT E-Commerce
Children: None
Income: $90,000.00
Occupation: Project Manager
Personality: Ambivert
Home Ownership: Townhouse Owner

 

Start With Demographics

Basic demographics will help create a starting point for your persona. Try and provide as much detail as possible based on your market research.
Where in the world does your social media audience live? This helps you understand which geographic areas to target. Does your target audience include college students? New parents? Parents of teens? Retirees?

 

Psychographics Add Personal Detail

Next, psychographic data, such as interests and hobbies add more personal details to help form a better understanding of your customer prospects.
What does your target audience like to do? What TV shows do they watch? What other businesses do they interact with? What are the personal and business challenges they face in a day?

 

Understand Spending Behaviors

Finally, defining the users spending power and patterns allows us to understand purchasing behavior and estimated retail spending.
How much money does your target audience have to spend? How do they approach purchases in your price category? Do they have specific financial concerns or preferences you need to address? Do they purchase on the spot or take time to research before a purchase?

Put A Face To The Name

Now it’s time to give your customer a name and a face. This might be strange, but it will help crystalize the idea of the ‘human’ you will later create content and other marketing materials for. Browse through stock images and see if you can find a picture to associate with him. Do not use images of actual people, find AI-generated images of faces for privacy purposes. Try browsing https://generated.photos/ for ideas.

 

 

Paint A Picture With All The Parts

It’s time to gather all the data in one place and breath some life into this person. Create a short bio or “life story” for your customer persona. Explain how they have come to need your help. Many businesses have more than one customer segment they want to reach. Create a different customer persona for each of these segments.

The better you understand your target market, the more you’ll be able to focus ads and reach people who are most likely to convert into customers. This customer research will help you create resonating content, messaging, and ads. The next time you need to ask the question, “What does my customer want?”, ask your persona. Going through this process will give you valuable insights into how to create content that resonates with your target audience.

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The benefits of Geo-targeting
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The Benefits of Geo-Targeting

Geo-targeting is where you reach an audience in a specific location of benefit to your business. In today’s society, it is a great tool for reaching a more qualified audience and getting more value from your budget. Here are the reasons why you should be geo-targeting and the best way to go about it.

Spend your money in the right places

You can literally target people within a specific radius of your business. If you own a clothing store, by targeting the people within a 20-mile radius of your store, for example, you are more likely to generate in-store sales. Google Ads allows you to add a location extension to your ads so people searching can get directions right to your store.

Best and Worst areas

Google Analytics gives you the data to monitor which are the best and worst performing location areas. You can use this data to target your budget in the places that will result in the best return on investment. You may find out you have an audience in an area that you previously would not have considered. As well as finding the best places, you can also choose to exclude areas that you think won’t result in conversions. If your physical location is in Whistler, then using ad budget showing ads to people in Toronto may not be the best move.

Greater overall engagement

If you target people in the right location, your ads will have better overall engagement as they will be more relevant to your audience. By geo-targeting Facebook ads, you can showcase your service or product to someone in their area as they are browsing social media. You can target the area around your actual physical address and promote a sale or offer that is happening at the time. Stand out from your competitors by showing people in the area why they should shop at your store rather than elsewhere in real-time.

Build Loyalty

Having a business in the community can be something you can really use to your advantage. You can post about the community which will make your audience more likely to engage with your business, show testimonials and highlight local things you are proud of. Creating an emotional connection to a local audience will mean good results for your business.

Geo-targeting has multiple benefits and allows you to reach an audience who will be more invested in your brand. At Cloud9 Marketing, our specialists can help you target the audience you want to reach. Contact us for more information.

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Google-analytics
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Why You Should Be Using Analytics

Google Analytics is a very valuable tool for business owners. More than just numbers, here are some ways you can enhance your campaigns by using analytics.

Get to know your web visitors

Enhance user experience by understanding who is visiting your website. By monitoring who your customers are, you can adapt your site to match their needs. If you find that most of your web visitors are visiting on mobile devices, then you can make sure your site is more mobile friendly, so these visitors are more likely to convert. You can also view reports for age and interest categories, a useful tool as you can use this data to adapt your site to make the content more relevant to these users.

Understand your best content

Viewing metrics such as bounce rate which shows how many people left your site after viewing only one page, page sessions and seeing which individual pages have been popular can really benefit the overall usability of your site. If you are finding that certain pages are less popular, you can adjust the content so they mirror the more popular pages and therefore generate a better response. Understanding how your content works will really help to improve site engagement.

Helps with SEO

Google Analytics can help you to understand where your audience is coming from. You can link your account to Google Search Console which will show you what your audience is searching to get to your site. This data will allow you to adapt your content to include these terms.

To Check you are achieving goals

Goals are something that every business owner wants to establish in order to know they are making progress. Without data, you cannot tell if you meeting those goals. You can set goals directly in Google Analytics and measure how you are performing against them. It is also possible to track conversions so you can see how many newsletter signups you have as well as the results from your e-commerce store. If you have linked your Analytics account to your Google AdWords account, you can directly measure the return on investment you are getting from your ads by comparing your ad spend to your conversions.

It’s Free

You don’t have to pay anything to use this service. Collect all kind of data which will make your business more profitable and it’s totally free to use.

Want to monitor your Google Analytics data but don’t know how? Fear not, here at Cloud9 we have experts who can help you analyze data and meet your goals. Contact us for more info.

 

 

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Social Media Influencers
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What is Influencer Marketing (and does it really matter)?

Influencer marketing, a spin-off from celebrity endorsement, is on the rise. More and more companies are realizing its power and seeing a massive return on investment. Here’s our guide to why it’s effective and the best way to go about using influencers.

What is it?

An influencer is someone, usually with a high social media following, who has the ability to influence the purchasing decisions of others. They have a following in a particular niche and actively engage with their audience. You can use different types of influencers depending on your business needs and budget. Micro Influencers have between 2,000 and 100,000 followers but can produce significate results.

Measure

While the amount of followers plays a large part in how much influence someone will have, engagement is something that shouldn’t be ignored. Someone with 20,000 followers is likely to get more engagement than someone with 200 followers, but the idea is to be able to reach real people. Followers have to be earned not purchased, and, while bots and unqualified followers will have an impact on initial social media credibility, it is important to measure engagement. High engagement levels mean maximum results.

Get the right influencers for your product or service

There are thousands of influencers out there so how do you know which one is right for you? You need to look at how aligned a bloggers content is with your messaging. Even though they may have thousands of followers, and high engagement levels, if they are not relevant to your business, then the results will be less desirable. You want to choose an influencer who can naturally incorporate your brand into their own style. Working with an influencer who is passionate about your product or service will reflect in their posts. Find someone who you feel fits in with your brand voice.

Where can you find them

There are many sites to find influencers: Upluence, AspireIQ and Hypr are just a few. Make sure you look at metrics. These sites will show you a break down of their analytics so you can get an indication of how much of a return on investment you will receive.

The gift that keeps on giving

The beauty of influencer marketing is that it doesn’t stop with that post. Unlike other forms of marketing, posts about your product can come up months after the post. You will get the most results at the time of posting but it is not uncommon to see a second ‘spike’ especially if it is connected to an event.

Here at Cloud9 Marketing, we can help you with all your social media needs. Contact us for help on how you can use an influencer to promote your brand.

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e-commerce advice from Michele Romanow
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E-commerce advice from Michele Romanow

Looking for e-commerce advice? Check out this 4-part video series by Michele Romanow from CBC’s Dragons Den. She shares every you should know about running an online business. Originally posted on the Canada Post website.

 

 

 

 

 

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