Blogs are often misunderstood. They require a fair bit of work, and business owners can’t help but wonder if they really make an impact.
The short answer: yes, they do.
The long answer goes something like this: blogs can help your business in more ways than you might think. We’ve rounded up some facts to help convince you that a well-written blog can do wonders for your business.
And if you still need convincing, consider the fact that you’re reading a blog post right now!
It Helps Drive Traffic to Your Website (Hubspot)
There’s lots of buzz about SEO, or search engine optimization, and guess what: blogging and SEO go hand in hand. New, original blog posts can drive more traffic to your website, and not just because visitors want to imbibe in your knowledge and wit (although that happens, too).
On the more technical side of things, a frequently updated blog signals to a search engine that your website is active, which can be an SEO booster. Your blog also adds a significant amount of content to your website, increasing the opportunities to pop up in search engines.
It Helps Establish You as an Expert (About.com)
Your blog is just one more way that you can reach out directly to your existing clients and prospects. You can choose to be silent (by posting nothing at all), or you can harness the opportunity to establish yourself as an expert in your field.
By posting accurate, informative, and original content, you’re proving that you know your stuff and that you’re good at it. Your website’s visitors are often seeking additional information related to whatever it is you do, and providing them with helpful blog posts is a major plus – one that can translate to conversions.
It Gives Your Brand Personality (Bloom Tools)
Blogging and social media are excellent ways to build that coveted brand loyalty. Use your blog to let your brand’s personality shine, showing the world that you’re more than a logo on a computer screen. Develop a voice and stay true to it. The result: customers will have no trouble differentiating you from those other guys.
Whether you post once a week or once a month, coming up with relevant, informative blog content can challenge you to become even better at what you do.
Knowing that you have a blog post to produce will encourage you to stay on top of the latest industry news, technology, and developments – everything and anything is potential material for your blog!
Even more importantly, you’ll learn how to communicate your business concepts to your clients. Writing succinct posts in a compelling matter is great practice for organizing your thoughts and sharing your knowledge in a way that’s easy for others to understand. This will help improve your broader communication skills.
Blogging isn’t always easy, and we’ve heard the common rebuttals all too often. “I’m so busy and don’t have time to blog!” “I’m useless with computers!” “I always forget to post!” Cloud9 offers customized blogging packages: we’ll work with you to develop an optimal blogging strategy, and we’ll create posts using your brand’s language to keep customers coming back for more. Contact us, and we’ll help you get set up!