Statistics show that blah blah blah… just kidding. The stats are actually super interesting, but only if you’re a numbers geek.
The truth is that even though we live in a digital age and our communication is often not face-to-face, we actually built these tools to better connect with people. When you look around a room of people on their phones and think, that’s sad – they are all in some mode of communication, entertainment, education, and connection.
It’s really kinda wonderful.
If you’ve ever been surfing youtube and have clicked on a video only to have that weird voiceover of a robot that sounds like Stephen Hawking narrating (apologies if you don’t get the reference), it’s a letdown. I immediately become annoyed and click away. It’s because it’s so impersonal and even though the medium is inherently impersonal, I still expect to connect with someone.
So, we still need and want to connect. These mediums we are using to promote ourselves and our business’ were intended to be an extension of the human condition – like the telephone was meant to connect more people. This exceptional bionic ability we’ve created to increase our communication still needs to have personality.
And I believe we’ve lost sight of that.
Don’t be afraid to be human in your communication. People gravitate to it, want to be part of it and will resonate more with your brand if you show your human side.