In order to gain and retain loyal customers, you have to create a seamless online experience that leaves users with a lasting positive impression of your brand. Every single touchpoint with your company plays a role in converting your customer, so each one must be faultless. A customer journey map is a visual representation of every […]

Can you identify your exact online target audience? If no immediate image or prototype pops into your head, you may need to re-evaluate your marketing strategy. You could have the most visually appealing website to ever exist, but it will fail to make an impact if it’s not reaching the right audience. To make sure […]

If you have a website, you’ve probably heard of SSL certificates, but are you actually aware of what they are and why they are important? If not, keep reading… SSL is an acronym for secure sockets layer. SSL certificates are the backbone of website security, and are vital for any business with an online presence, […]