cash register - consumer journey

Consumer Journey Mapping and Why It’s Important

Depending on your type of business, there is almost guaranteed to be multiple touchpoints in which a consumer will interact with it before making a purchase. These touchpoints can range from seeing a print ad in a magazine, liking a social media…
person holding phone - local SEO

Understanding Local SEO

Most business owners that have a website have heard about Search Engine Optimization or SEO. But what about local SEO?  What is Local SEO? SEO is the process of optimizing your website in order to maximize the amount of organic traffic directed…
sparklers - Marketing Trends for 2020

Marketing Trends for 2020

With 2020 just a week away, it’s time to step into the future. Marketing is all about planning ahead so the time start is now!  The online marketing world is constantly shifting as technology grows and we gain more insight into what consumers…
christmas tree - social media marketing tips for holiday

Social Media Marketing Tips for the Holiday Season

The holiday season is a time of joy, festive fun and family time! But it’s also considered one of the busiest times for both online and offline sales as shoppers scramble to find the perfect gifts for their family and friends.  When it…