Keyboard keys with three blue keys featuring disability symbols

In the evolving landscape of digital marketing, ‘website accessibility’ is more than just a buzzword – it’s a fundamental principle. Cloud9 Marketing, a pioneer in accessible website development, is dedicated to making digital spaces inclusive for all. This post explores the essence of website accessibility and its profound impact on the digital world.

The Imperative of Website Accessibility:

‘Website accessibility’ refers to the practice of creating digital environments that are usable by people of all abilities and disabilities​​. This concept is integral to accessible website development, ensuring that no user is left behind in our increasingly digital society.


Girl sitting on a couch using a red mobile phone with a bionic arm

Case Study: Whistler Adaptive Sports Program

Key Aspects of Accessible Website Development:

  1. Inclusivity: Central to accessibility is the idea of inclusivity – making every aspect of a website usable by people with a range of abilities​​.
  2. Enhanced User Experience: Accessible websites provide a smoother, more intuitive user experience for everyone, not just those with disabilities. This inclusive approach often leads to improved design and functionality that benefits all users.
  3. SEO Advantages: Implementing accessibility features for websites can enhance SEO. Search engines favor sites that are accessible to a broader audience, making accessibility a smart business strategy as well​​.


Man with down-syndrome using a laptop with the support of a lady sitting next to him

Performing a Website Accessibility Check:

Conducting a website accessibility check is vital in ensuring your site meets web accessibility standards. This process involves evaluating your site against established guidelines like the Web Content Accessibility Guidelines (WCAG) and making necessary adjustments. Regular checks help maintain an inclusive digital space.

Adhering to Web Accessibility Standards:

Web accessibility standards, particularly WCAG, provide a framework for accessible website development. These standards offer guidelines on how to make web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities​​​​.


Scale showing user experience rating and the acronym UX

Implementing Accessibility Features for Websites:

To build a truly accessible website, consider these key features:

  • Alt Text for Images: Ensure all images have descriptive alt text for visually impaired users.
  • Keyboard Navigation: Make sure all site elements are navigable using a keyboard.
  • Readable Fonts and Color Contrast: Use fonts and colors that are easy to read for users with visual impairments.
  • Accessible Forms: Design forms that are easy to fill out for everyone.
  • Captions and Audio Descriptions: Include captions for videos and audio descriptions where necessary.

Embracing website accessibility is not just a matter of compliance but a commitment to universal design principles that benefit all users. At Cloud9 Marketing, we understand the significance of accessible website development and are dedicated to helping businesses create websites that truly welcome everyone.


As online shopping continues to grow, so does the importance of having a good user experience (UX) design. From navigating complex web pages to providing customers with the best possible product and service options, UX designers are creating a better future for online shopping.

Good UX design helps customers find the products and services they need more quickly and efficiently while providing them with an enjoyable shopping experience. UX design can also offer customers personalized product recommendations and tailored information, helping them make more informed decisions.

Good UX design can lead to higher conversion rates for businesses, as customers are more likely to complete a purchase when their experience is pleasant and intuitive. UX designers also create a better shopping experience for customers by ensuring websites are secure, fast, and user-friendly.

Good UX design is also helping to make the future of online shopping more sustainable. By providing customers with personalized product recommendations, businesses can reduce their carbon footprint and help conserve resources. Designers are also focusing on creating more efficient shopping experiences requiring less energy and resources.

The future of online shopping is being shaped by UX designers creating better experiences for customers and businesses alike. By focusing on creating more efficient, user-friendly websites, designers are helping to create a brighter future for online shopping.