Why is everyone soo excited about SEO? Search Engine Optimization (SEO) is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. If you’re concerned about the way your business’s website is performing, try these 5 tips to improve your position on the search engine results page (SERP).
Here are five things you can do now to improve your website’s SEO rankings:
1. Publish Quality Content
Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. Authoritative content is the number one driver of your search engine rankings and there is no substitute for great content. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about. Make sure your content is mistake-free, keyword-rich, mobile-optimized, and includes valuable links to additional internal and external content.
2. Optimize Keywords
Identify and target a specific keyword phrase for each page on your website. For the best results, front load the keywords in the Tile of the page. This guide to Keyword Research for Social Media is a good resource for determining which keywords your audience is using. Try to think about how your target reader might search for that specific page and what kind of search terms and phrases they would use:
- How to create a customer persona?
- What is user experience design?
- How to increase my website’s SEO ranking?
2. Update Content With A Blog
Try writing a blog, and make new entries as much as you possibly can. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Make sure your content is mistake-free, keyword-rich, mobile-optimized, and includes valuable links to additional internal and external content.
3. Don’t Use Click Here for Links
Improve your site’s credibility and ranking by adding relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” to for more on Cloud 9’s blog has no search engine value beyond the attached URL, whereas read our blog post on How To Create A Customer Persona is rich with keywords and will improve your search engine rankings.
4. Check Your Site Speed
Load time is one of the key measurements in Google’s ranking system. If your site is slow, you have little chance of a high search position. To increase the load times of your site, check to see if images are optimized and have descriptive filenames and include alt text. Squoosh.app is a great way to optimize web images for all different applications.
5. Use Header Tags
Not only do header tags (H1, H2, H3…) break up content and provide better visual hierarchy and readability, they are one of the most important ranking factors in SEO. Over the years, SEO has become much more about usability and accessibility and offering people a good user experience, rather than just hitting all of the right technical requirements. Read this article on how to properly use header tags to learn more. Unlike an HTML Title tag, an H1 tag doesn’t tell search engines what to display. However, it does affect user experience, which is important for SEO.
Good SEO involves many different techniques. We at Cloud 9 hope this list has helped shine some light on the ways you can improve your website’s SEO. For help with services like digital marketing, SEO, and content creation, contact us for a free one-hour consultation today.