Video marketing is a growing trend. By the end of this year, video traffic is predicted to account for 80% of all consumer internet traffic. Here are the reasons why you should make video content part of your marketing strategy and how you can achieve results.
Increase conversions
Studies have shown that having a video on your landing page can increase conversions by as much as 80%. It is far easier to build an emotional connection and gain your viewer’s trust through video marketing. You can create a picture of your brand’s message and show your audience why they should purchase your product.
Google Loves Videos
You’re 53 times more likely to show up first on Google if your site has a video on it. Users will spend more time on your site when watching a video. Google views websites with longer page sessions as more valuable to users, thus ranking these pages higher. It is important to optimize your videos for SEO and ensure your title has keywords, your video is relevant and is above the fold on your site.
Measure it
You have access to a whole range of data to monitor how well your video is performing. View count on Youtube shows you how many times someone has watched your video for more than 30 seconds. This is a great way to monitor how many people your brand has reached who have engaged with the content. Play rate is an important piece of data for marketers. It shows the number of people who were shown your video (impressions) vs the number of people that watched it. Using this data, you can make changes to improve the quality of your video. You can also use data to see how much of your video people are watching and how many conversions a video is creating.
Encourages social shares
You’ve all seen a cool video that you’ve wanted to share with your friends right? With viral videos on the rise, 92% of mobile users have said to have shared a video. Creating strong social content that your audience will share, is a very simple way to direct traffic to your site and build a social following.
Live Video opportunities
If you want to stay on top of trends, live video is an exciting way to engage directly with your audience. A Livestream survey found that 80% of people would rather watch a live stream than read a blog. Staying on top of market trends means you are more likely to successfully promote your brand and generate more conversions.
Video offers lots of opportunities to reach a more engaged audience, grown your brand and increase conversions. At Cloud9 Marketing, our experts can help you take video marketing to the next level. Book an appointment for a free consultation today.
