It is important for small businesses to keep on top of trends, especially in Digital Marketing. Here are the top things you should be doing in 2019 to get the most out of your budget and beat your competition.
Social media is a rapidly growing industry. With over one billion active users worldwide, Instagram is an essential tool to connect with your customers. 64 percent of US adults aged 18 to 29 claim to be using the platform. Being an exclusively visual platform, users can post videos and pictures. Posting regularly on Instagram- at least twice a week – is a great way to connect with your customers. You can also use paid advertising options if you are looking to target a wider audience.
Live Video
In a survey conducted by Livestream in New York Magazine, 80% of the 1000 people surveyed said they would rather watch a live video that read a blog. In 2019, there are many live video platforms you can use, including Facebook Live, Youtube and Instagram. You are able to reach a more engaged audience as they have opted to tune into your live stream. This great tool for new product reveals, staff intros, how to videos and advertisements, is also cost effective and doesn’t take time to produce.
Chatbots
While only 15% of Americans currently claim to have used a chatbot, this is something that is predicted to grow rapidly within the next 2 years. Chat boxes pop up on web pages and answer customer’s questions, usually outside of business hours. It’s a great way to engage with your customers 24/7 and gain a better understanding of their needs. Plus once chatbots have been set up, the cost of maintaining and updating them is low.
Strong Content
The purpose of online content is to provide accurate relevant information to your customers. This will not only educate them but help to drive sales. Good content doesn’t have to be keyword heavy. It needs to help solve a problem and be useful to your customers. Make sure to add relevant, well-written content to your company’s blog and keep your website up to date.
Ever-Evolving Marketing Strategy
Staying on top of ever-changing digital marketing strategies is essential for your business to move forward. Something that is relevant now, may only be an effective strategy for half a year. Understanding Google’s rapidly changing algorithms, will help you to meet their criteria and better place your ads. Here at Cloud9 we stay up to date with fast-changing digital strategies so we can help with what will work best for you. Contact us by calling 604- 938- 4016 or email clientcare@cloud9marketing.ca.
