how to use hashtags

 

Knowing how to use hashtags is essential for any social media marketing. Hashtags are a great way to expand your reach as they allow users to find your posts based on specific topics that are relevant to their needs and interests. 

What is a Hashtag?

A hashtag is a word or phrase preceded by the pound sign, or hash (#). Putting a hashtag before a word on social media turns it into a link that can be searched or clicked in order to find similar content.

Hashtags had their start on Twitter in 2007. Developer Chris Messina tweeted a suggestion that Twitter begin grouping topics using the pound symbol. Initially, Twitter rejected the suggestion. In October 2007, journalists began using the hashtag #SanDiegoFire to tweet updates on forest fires in the San Diego area. This was just the beginning of the hashtag’s widespread use across most social media platforms.

Why Use Hashtags?

Hashtags are a great way to build your brand’s awareness, engagement and expand your reach to new audiences. For example, if you add the hashtag #skiing to a photo on Instagram and someone searches for that hashtag, your photo will appear in their search results. The hashtag allowed your content to be found and potentially gained you a new follower.

Hashtags are also a great way to build momentum for a specific campaign. When businesses are running contests or large campaigns, you will often see unique branded and creative hashtags. This helps expand the reach of the campaign and also allows users to easily follow the campaign. Check out some awesome examples here.

Which Hashtags to Use?

When using hashtags, it’s important to use the right ones. It will take some time to brainstorm and research which hashtags will provide results for your accounts. 

Things to consider: 

  • Are the hashtags relevant?
  • What hashtags are other relevant accounts using?
  • What hashtags are trending?

How to Use Hashtags on Social Media

How you use hashtags will vary depending on the social media platform you are using. Currently, hashtags are used on most major social media platforms. See below for information on how to use hashtags for some of the most popular platforms and the optimal number of hashtags to use, as recommended by Hootsuite.

Twitter

Optimal number of hashtags: 1-2

On Twitter, hashtags are used to categorize ideas and topics. 

Facebook

Optimal number of hashtags: 1-2

Hashtags aren’t used as often on Facebook, and there is a lot of debate as to whether or not they are relevant for the platform. Keep your hashtags to a minimum to prevent your post copy from looking crowded.

Instagram

Optimal number of hashtags: 9-15 (up to 30)

Hashtags on Instagram are used to categorize photos and videos based on what the content is representing.

Have any further questions on how to use hashtags? Or need some help with your social media marketing? Check out our social media marketing services here.