We live in a busy time. And not only are our schedules busy, so is the world around us. When it comes to marketing, it can be hard to stand out amongst all the noise. Both the “real” and digital world are full of distractions, competitors and consumers with short attention spans (by choice).
In a world that is so saturated with marketing, how does a brand stand out? When you have 2.7 seconds to grab someone’s attention, how do you accomplish that? The answer is great photography!
Naturally, humans are visual beings. 90% of the information absorbed by our brains is visual. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. Photography has the power to capture a person’s attention, keep them interested and make them remember. These are all important characteristics when it comes to marketing.
Skills of a Photographer
When it comes to taking a photo, it may seem as simple as the click of a button but that is definitely not the case. Like any specialty, photography takes experience, skill and a natural touch.
The skills of a photographer include:
Creativity
In order to create a photo that stands out and captures a user’s attention, a photographer must be able to think outside the box. A photographer must be able to evoke emotion and tell a story through their photos.
Lighting
Lighting is an important factor that contributes to professional-looking and polished photos. This is especially true when it comes to shooting product photos. Lighting can affect everything from colour to size, and the right photos are needed to showcase a brand’s products properly.
Editing
There are endless amounts of editing software available, but knowing how to properly utilize them is an important skill. A photographer not only has the skills to take the photos but also the skills to enhance them post-shoot.
Photography in Marketing
Having a solid portfolio of photos to use is extremely important for any brand. Photography can be used in all of your marketing material both on and offline including brochures, websites, social media and advertisements. Showcasing good-quality photos is important to create a sense of professionalism and capture attention.
Check out more of our photography portfolio here.
A picture may be worth a thousand words, but a great picture tells the whole story. Cloud9 offers professional photography to our clients, often in support of other marketing projects. If you are in need of excellent photography to showcase your business, products or yourself, contact us today.
