Staying on top of trends is something that is essential to every marketing strategy. Summer is the time to heat up your marketing plan. Here are some ways to keep your strategy looking fiery and how we can help you.
You may think it seems obvious but the warmer weather drives more people outside and away from their computers. You need to adjust your marketing efforts to mirror this. Think about how well optimized your mobile site is. If you are using paid advertising, increasing bids on mobile devices will create positive results.
New ideas to boost engagement
Summer is a great opportunity to try new ideas to boost engagement. Just because your business is winter focused doesn’t mean that you should drop off the radar in summer. Think outside the box. Contests are a great way to engage with your audience. Get them to post their summer pictures or share your posts.
Get involved with the community
Summer events mean plenty of opportunities to reach out to the community and connect with a new audience. Sponsor a sports team or even create your own event. By having fun with your marketing strategy you can build solid relationships that will benefit you later in the year.
Pick a theme
Choosing a theme for your summer marketing strategy can be really effective. Tell a story around it using tactics that build on each other throughout the summer.
Focus on visual content
The sunshine means people have less time to consume content, therefore you really have to grab their attention. You can post images with shorter captions, do a vlog, or even start a podcast. Creating downloadable content that people can view when they don’t have cell phone reception is effective too. You may find that social platforms that are more visual, such as Instagram are more effective in the summer.
Evaluate last year
It’s always important to take some time to step back and think about what worked last year and what you could have done better. Evaluate the results and build on successful campaigns and learn from unsuccessful ones.
Build momentum for Fall
If your business is seasonal, you want to be using summer as a time to plan your marketing campaigns for the winter and build momentum coming into fall! Network with new and potential clients, or create buzz for a product or service that you will launch once the summer ends.