As the year starts to wind down, it’s easy to become a little bit nostalgic. A lot has changed in the past few years – surely in your personal life, but in your business, too.
For instance, just think of all of the brand development opportunities that have arisen over the past decade with the advent of social media. Branding for today’s businesses is radically different than it was even just a few years ago.
Taking advantage of these opportunities is a given for today’s leading brands – and for a good reason. Here are just a few ways that social media can help take your branding to the next level.
Building a brand is about creating something that your customers and clients can identify easily. Social media can you help you expand your brand’s presence. You can be in front of your customers whenever they’re scrolling through their Twitter feed or checking out Facebook updates (which is virtually all the time) – now that sounds pretty good, doesn’t it?
Create a Consistent Voice
Your brand should be consistent throughout all channels, including social media. As potential and existing clients and customers become accustomed to your social media presence, they’ll come to recognize your voice, building familiarity with your brand.
Connect with Influencers
Use social media to embrace your brand’s biggest fans. Loyal customers are worth their weight in gold: not only can you count on their continued business, you can also expect them to introduce your brand to their own personal networks. With social media, you can build a direct relationship with those influencers, like offering your cheerleaders early access to a sale, a bonus perk with their order or booking, or sneak peeks into upcoming events and releases.
Social media isn’t just for connecting with your biggest cheerleaders: it’s also for connecting with your future cheerleaders. Through social media, you can really let your brand’s personality shine, building relationships with new fans and earning that coveted brand loyalty.
Be More Than a Brand
Your brand is more than just a name and a logo and social media allows you to showcase that. Through social media, you can build a community that shows what your company is really all about. Customers and clients will gain a better understanding of who you are and what you do.
Share the Brand Love
Customers and clients are engaging brands like never before through social media channels. They’ll post a picture on Instagram showcasing a recent purchase, or will Tweet their praises after a positive customer service experience. Social media – both your own use and your customers’ use – can help others share a brand experience.
On the flipside, customers will take to social media to announce when they’re dissatisfied. Savvy companies will take this opportunity to fix the problem directly with the unsatisfied customer, turning a negative experience into a positive opportunity. People are going to complain whether the company in question is on social media or not – wouldn’t you like to have the chance to hear about the problem so that you can fix it?
Listen, then Strategize
Social media is a two way street – don’t forget to listen! Your customers and clients are constantly providing feedback on your brand through social media. Scan your Facebook page, see what blog posts are getting the most hits, and scour relevant hashtags – and learn something from them. Use your findings to update your brand strategy and to stay connected to your target market.
If you’re thinking about building your brand through social media (or improving your existing social media presence), don’t hesitate to get in touch with Cloud9 Marketing. We’re here to help – this is what we do!