Whistler, British Columbia, is a breathtaking destination renowned for its vibrant summer activities. However, as the leaves change and the temperatures cool, businesses in this picturesque resort town often face the challenge of the shoulder season. But worry not, because at Cloud9 Marketing, we have compiled a list of 10 tips to help your business not only weather the shoulder season but thrive during it.
1. Diversify Your Offerings for Autumn Appeal
By offering a variety of fall-specific activities, you tap into a new market of visitors who come to Whistler seeking autumn adventures. This diversification ensures that your business remains relevant and attractive during the shoulder season.
Example: If you’re an adventure tour operator, consider adding themed fall tours that showcase the stunning fall foliage and local wildlife.
2. Flexible Hours for Extended Enjoyment
Adapting your business hours to accommodate changing daylight patterns shows that you care about your customers’ convenience. Hosting evening events extends the time customers spend at your establishment, boosting sales and creating memorable experiences.
Example: If you’re an accommodation provider, extend your business hours to allow guests to enjoy your services well into the evening.
3. Attract Customers with Shoulder Season Discounts
Discounts and loyalty programs attract cost-conscious visitors, encouraging them to choose your business over competitors. This strategy not only increases foot traffic but also fosters customer loyalty that can extend beyond the shoulder season.
Example: If you’re a local food & beverage provider, offer a “Shoulder Season Special” menu with discounted prices to entice diners.
4. Power of Partnerships
Collaborating with other local businesses creates a synergy that draws larger crowds. It’s a win-win for everyone involved, as you share marketing efforts and broaden your reach, ultimately increasing sales and brand exposure.
Example: If you’re an adventure tour operator, partner with neighboring businesses to offer bundled packages and cross-promote each other.
5. Boost Your Local Presence
A strong local online presence through social media and digital marketing establishes your business as a beloved local gem. Engaging with your audience and showcasing user-generated content builds a loyal customer base that consistently supports your business.
Example: If you’re an accommodation provider, share user-generated photos and reviews of guests enjoying their experiences at your establishment on social media platforms.
6. Optimize Your Online Presence
An updated and user-friendly website enhances the customer experience. It makes it easy for potential customers to find your business, explore your fall offerings, and make bookings. This optimization directly impacts your online visibility and revenue.
Example: If you’re a local food & beverage provider, ensure your website is easy to navigate and allows for online reservations.
7. Sustainability as a Selling Point
Promoting eco-friendly practices aligns with Whistler’s values and attracts environmentally conscious travelers. Highlighting your sustainability efforts not only differentiates your business but also resonates with a growing market segment seeking responsible choices.
Example: If you’re a local food & beverage provider, emphasize the use of locally sourced, sustainable ingredients in your offerings.
8. Elevate Service Quality
Exceptional service not only encourages repeat business but also leads to positive word-of-mouth referrals. Satisfied customers are more likely to become brand advocates, spreading the word about your business and driving new customers through your doors.
Example: If you’re an adventure tour operator, train your guides to provide exceptional service and engage with customers to create memorable experiences.
9. Smart Budgeting for Stability
Strategic financial planning during the busy season ensures that your business remains financially stable during the shoulder season. You can confidently cover operating costs and continue delivering quality services, preventing any dips in customer satisfaction.
Example: If you’re an accommodation provider, allocate a portion of your summer season revenue to create a buffer that can cover operational expenses during the shoulder season.
10. Plan Ahead for Ongoing Success
Planning for the future ensures that your business stays competitive and relevant year after year. Market research and innovative strategies keep you one step ahead, ready to seize new opportunities and overcome challenges in Whistler’s ever-evolving landscape.
Example: If you’re a local food & beverage provider, conduct customer surveys during the shoulder season to gather feedback and insights, which you can use to enhance your offerings for the following year.
To sum it up, Whistler’s shoulder season is not a challenge to be feared, but an opportunity waiting to be seized. With these 10 invaluable tips, your business can not only weather the seasonal shift but also flourish during this distinct period. At Cloud9 Marketing, we stand ready to be your partner on this journey to success.
So, are you prepared to conquer the shoulder season? Reach out to Cloud9 Marketing today, and together, let’s make this upcoming fall season in Whistler the best one yet for your local business. Your success is our mission.
