Ah, the wisdom of the crowd. While turning to a crowd for inspiration or feedback is nothing new, the Internet has given crowdsourcing the opportunity it needed to shine.

Social media is now a multiplayer experience that relies on collective, thoughtful engagement, and makes it easy for businesses to engage customers, solve problems, and innovate on products or services. Recently Pepsi, Lego and Amazon joined a long list of savvy companies using crowdsourcing as a tool for marketing and product development – and you should too!

Whistler sees an influx of visitors over the summer, meaning now’s the time that your crowdsourcing efforts will have maximum outreach. Here’s how small businesses can benefit from crowdsourcing, and why now is the perfect time to start.

What is crowdsourcing?

Companies use crowdsourcing as a way to turn to Internet users for services or ideas, including opinions and feedback, ideation competitions, and open calls for ideas around a specific theme.

A great example of a company that has successfully used crowdsourcing for content creation is LEGO, and their LEGO Ideas Platform: Users can submit ideas for new LEGO sets, and vote on other submissions, and LEGO review and select popular submissions, and turn them into a reality. Not only does this platform support idea generation at LEGO, but it also allows them to validate the demand for those ideas.

How can crowdsourcing benefit small businesses?


You’ll have an endless audience

Traditional focus groups are expensive, intensive, and often have dominant participants that skew the entire session. Crowdsourcing, on the other hand, offers a seemingly endless supply of crowd, meaning you can reach a larger, more diverse population, and reduce the risk of participants influencing one another. You can target tourists, locals, consumers, enthusiasts, and even other local businesses, to raise brand awareness, demand validations, and tackle unsolved problems.

You’ll get immediate results, at no expense

The Internet never sleeps, and neither should your engagements. Consumers today are very keen to be involved in the companies that they buy from, so by tapping into your audience, you’ll be able to solicit immediate feedback from a passionate and engaged consumer base.

Unlike traditional focus groups, online crowdsourcing is incredibly cost-effective and often free – as no contracts are required, and you only pay for the resources you need.

You’ll get great new ideas for your company

While larger companies can afford to test and try many different services and not worry about immediate ROI, small businesses do not have that luxury. Your customers are a powerful resource capable of generating great content for your brand, and by hearing directly from them you can determine what they would find useful, and skip straight to success.

For a fresh approach to issues and problems, break up a big task into many small ones, and ask your consumers for their input. They’ll give suggestions, ask questions, and hopefully offer valuable feedback that will illuminate new marketing pathways and ideas.

You’ll increase your customer engagement

Who doesn’t love a bit of buzz around their business?

Crowdsourcing allows you to solicit engagement and simultaneously publicize your organisation. By asking your customer base “What kind of products or services that we do not currently have would you like to see us provide?” , you’ll show you care about their opinion, and you’ll spark an easy initial conversation. From there, you can continue interactions and develop a positive relationship with your consumers, who will in turn become loyal brand advocates.

We understand that summer is a busy time for local businesses, and crowdsourcing may not be at the top of your to-do list. However, crowdsourcing is an important resource to be utilized, and can help your consumers become actively engaged in the work your company does. If you have any queries, or are hoping to get started but simply don’t have the time, here at Cloud9 we would love to help. As a full-service marketing agency, we offer services across the board, including strategy consultancy and monthly social media services. You can get in contact here.


whistler local social media marketing

5 Reasons why you should use a Whistler-based Social Media Marketer if you’re a Whistler business:

1. Local Knowledge: A Whistler-based social media marketer knows the unique local insider tips and info that is valuable to visitors. Secret powder stashes, advice on cheap food, and local’s hangouts. Want to convey a reason why someone should come up for that shoulder season weekend? Maybe there’s an awesome deal on at a restaurant or a great discount on activity that only a local would know about.

2. Timely, Relevant Posts: Social media and blog posts with relevant information is key, and can really only be accomplished while in-resort. A good example: a picture of the first snowfall or a pic accompanied with the “Run of the Day” tweet. That’s a lot more powerful than a link to the weather report!

3. Local Event Coverage: Having your social media presence at the events is so much better than simply posting that it is happening! Provide your followers with up-to-the-minute photos and updates. Plus, in-resort marketers know every little thing that is happening in Whistler, not just the big signature events. “Find unique #Whistler souvenir at the Made in Whistler Artisan Market – Every Saturday!”

4. Location Tagging: It appears a lot more genuine when your social media posts are tagged with a Whistler location. Especially if your posting about mountain or weather conditions!

5. Community: Posts are more engaging within the community, tagging local businesses through developed relationships is a great way for Whistler to help support each other. Plus, social media folks in town know each other, and they constantly share content – spreading the word.

Of course, this applies to any resort or business that relies on tourism to drive business. Social media needs to be genuine in order for it to work – and a company outside of the business area isn’t going to be able to deliver a genuine local voice.

Contact us here at Cloud9 Marketing to learn more about our local Whistler Social Media Management services.