The Importance of Social Media Marketing
If you own a business or are building a brand, you may be questioning the importance of social media marketing. You may be asking yourself: Does your business need to be on social media? Does social media marketing really work? The simple answer is, ABSOLUTELY!
As of May 2019, there are almost 3.5 billion active social media users worldwide with Facebook leading the pack at just over 2.3 billion users. The average person spends over 2 hours a day on social media.
Today’s consumers are influenced significantly by what they see on social media. In a 2017 survey, 78% of consumers said that companies’ social media posts impacted their purchases.
If you’re not using social media for your brand or business, that’s a lot of missed opportunity!
Here are just a few of the many reasons why social media marketing is important for any brand:
Brand awareness
Social media platforms offer a great opportunity to build awareness for brands. From targeted advertising, hashtags, geo-tags and more, the opportunity to reach new audiences and gain exposure is vast.
Building brand awareness doesn’t always have to come from the brand’s side either — when customers feel loyalty to a brand, they are often compelled to share their love in posts and photos, spreading the awareness even further.
Authenticity
Social media allows brands to show their human side and be authentic. Authenticity resonates well with customers and allows them to feel a personal connection.
Engagement
Whether through comments on posts or direct messages, social media provides a great way to connect directly with customers. Engagement on social media can also improve customer service experience in the event of an issue as customers are able to communicate with a brand instantly.
Traffic Increase
Social media is a great way to drive traffic to a website. There are numerous opportunities to direct people from social platforms to a website such as links in posts, posting blog posts to social media, using product tags on Instagram, and many more. Social media advertising allows even greater opportunity to drive traffic to a website.
Customer Insights
Most social media platforms and social media scheduling platforms offer great analytics tools which can be used to dig into information about customers and followers. This analytical data provides brands with access to real-time data which can be used to improve marketing strategies and increase effectiveness.
Looking to boost your brand’s social media presence but are not sure where to start, check out our social media management services here.
With Cloud9 Marketing managing your social media, we boost your brand awareness, improve online credibility, and increase sales and/or customer acquisition.
