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What you Need to Know About User Experience (UX)

Online businesses should be constantly striving to better the user experience (UX). In today’s digital world, making sure that your potential customers have a seamless and enjoyable experience on your website is key when it comes to leads, sales, and site optimization. Here’s what you need to know about UX, and why UX deserves a […]

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Why Content Marketing is a Long-Term Investment

We’re often asked how long it takes to see results with content marketing. Many businesses expect to see an increase in leads and sales immediately. But the truth is –no matter how great the content you put out – content marketing takes time and perseverance! While it can be frustrating to not see the fruits […]

Instagram for Businesses: Why Bother With Insta Stories?

The Instagram Story feature lets you share photos and videos with your followers for 24 hours. Although stories, filters, effects and tags may feel trivial and just another thing for you to remember in your marketing strategy, Instagram stories create easy and fast content with many benefits. Allowing you to show off your business’ personality […]

How to Launch a Successful Email Marketing Campaign

Despite an ever-growing surge of social media apps and platforms, email is still a major consistent player in the marketing world. Email marketing allows brands to connect and respond to their target audience, and has the highest return on investment of all online marketing channels. Plus it’s super affordable, which makes it great for small […]

The Makings of a High Converting Landing Page

There’s a common misconception that landing pages are hard to create and maintain. But we want to dispel that rumour! Many businesses don’t make the most of their landing pages, but – done right – they are one of the easiest and smartest ways to generate more leads for your business. However, a high converting […]

Why Social Media is the Future of Customer Service

You don’t have to search for long to see that most businesses in Whistler conduct excellent customer service on social media. But how many businesses consider it to be their main support channel? As we move further into the digital age, emails and phone calls are taking a lesser role when it comes to customer […]

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How to Measure Social Media ROI

To measure social media Return on Investment (ROI), most businesses use the following formula: Profit/ Investment x 100 = Social Media ROI But this can be more complicated that it seems. For starters, how do you calculate profits? How do you work out which social media goals to set in the first place? And how […]

Why Crowdsourcing is Great for Small Businesses

Ah, the wisdom of the crowd. While turning to a crowd for inspiration or feedback is nothing new, the Internet has given crowdsourcing the opportunity it needed to shine. Social media is now a multiplayer experience that relies on collective, thoughtful engagement, and makes it easy for businesses to engage customers, solve problems, and innovate […]