Online businesses should be constantly striving to better the user experience (UX). In today’s digital world, making sure that your potential customers have a seamless and enjoyable experience on your website is key when it comes to leads, sales, and site optimization. Here’s what you need to know about UX, and why UX deserves a little more attention.

What is UX?

User experience refers to how a person feels when using your website, product or service. It focuses on improving the emotions and attitudes of your customers when they interact with your business online. By focusing on UX, you can improve the usability and visibility of your site, and drastically improve your customer satisfaction.

Why is it important ?

While Google’s algorithms are everchanging, user experience is a major player when it comes to determining how high a page should rank in search results. Not only this, but companies that prioritize UX get many more visitors to their webpage than businesses with outdated, cluttered pages. This is why businesses should make sure they have an updated user-friendly website that will allow them to convert leads into sales successfully.

Usability and UX are not the same thing

Usability is not the same as UX. Although usability will help to decide is the user has a positive or negative experience on your site, it is only a small part of the entire experience. Usability focuses purely on how your site looks and feels, and how easy it is to navigate. Big buttons, few pop-ups and clear text all help to improve the usability of your site. UX however is much broader than this, and relates more to how the user feels when they are on your page.

A good UX creates brand advocates

The process of earning loyal customers and creating genuine consumer-brand relationships cannot be bought or forced. It is something that happens over time depending on your hard work to consistently better your interactions with your consumers. When you put in the effort to create seamless and rewarding customer interactions, they will repay the favour by spreading positive opinions about your business – both online and offline.

Good content is vital to UX

Original, engaging and thought-provoking content that performs great when it comes to SEO is key to a good UX. Not only will it help your page rank well, but SEO friendly copy will deliver relevant information to your customers, and give them the answer they are looking for. This will help make their experience with your brand easy, pleasurable and (above all) useful.

A positive UX fosters a positive relationship! But focusing on UX is also one of the most effective ways you can help your business stand out against competition. If you need help improving your UX, let us help you. Cloud9 Marketing offers solutions that enhance user experience. We’ll work closely with you to incorporate UX into the design of your site in a way that will fit in with your marketing and sales objectives.