Real-time marketing is nothing new, but thanks to the power of social media more and more businesses are starting to embrace it as an effective form of online marketing. RTM is bold, loud, and undoubtedly one of the best ways to garner attention. And even better, RTM doesn’t require fancy technology, extensive planning or complex automation: All you need is some clever timing. Here’s a breakdown of what real-time marketing entails, and how you can use it to increase traffic to your website and increase sales.
What is real-time marketing?
Businesses use real-time marketing to interact with their target audience based on current local, national or global events and trends. Brands can engage with their consumers and connect them to what they need at critical moments. This doesn’t mean that brands are jumping on every Internet trend, but rather adding value to certain online conversations.
RTM is the antithesis of planning ahead, as it relies entirely on relevant news and current crazes. Businesses use real-time marketing for live event promotion, location-based deals, and most commonly for social media engagements. One of the most notorious RTM strategies comes from OREO, and their single tweet during the infamous 2013 Super Bowl blackout.
What are the benefits of real-time marketing?
Marketers often struggle to come up with new, innovative ways to engage the always connected consumer. Real-time marketing offers a solution. Enabling marketers to adapt their message to a specific context, RTM cuts through the noise and allows businesses to connect with people in the right place at the right time.
It increases engagement
With RTM, businesses can reach people interested in their products or services wherever, whenever. Instead of blasting out generic messages across all social media platforms, you can personalize these messages to spark a dialogue with consumers, and increase the quality of engagements.
It diversifies your content
While it’s important to show your expertise through longer forms of content, sometimes shorter pieces can have more of an impact. These bite-size pieces of content, such as graphics or tweets, offer a quick and easy way to inform and engage your audience, giving them something to remember!
It increases a sense of urgency
Everyone wants to be in on the latest trend. When businesses tailor marketing to consumers in a time of need, their products or services become more appealing. Urgency motivates people and incentivizes them to engage with your brand. By structuring your advertisements to reflect a current event or trend, consumers will recognize how useful your products or services are in the current moment.
Real-time marketing does not require huge amounts of money, making it one of best ways for small businesses to market their products or services. With a bit of swiftness and creativity, you can easily connect your brand with current and potential customers through relating to the most popular Internet topics and crazes.
Whether or not you’re using real-time marketing for your brand, it’s important to be in the loop with what your customers are talking about online. Here at Cloud9 Marketing, we specialize in social media management, as well as brand story-telling and graphic design. If you want to take your businesses marketing efforts to the next level, schedule a free consultation with us to get started!