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A Question: Valuing Customer Choice

Here is a question I received through my Linkedin account in regards to customer choice – I thought the question was pretty interesting and touched on companies having to build on trust and goodwill to move forward, especially with the new Panda and Penguin releases in Google – so I decided to share it… Hi […]

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4 Ways to Get More from Content Marketing

If you’re reading this, you’re probably already sold on the idea of using content marketing to benefit your business. However, you may still be looking for ways to get the most out of your content marketing endeavors. Here are four suggestions for making your efforts more worthwhile: 1.    Post content that your customers want: You […]

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5 Reasons to use a Whistler Social Media Marketer

5 Reasons why you should use a Whistler-based Social Media Marketer if you’re a Whistler business: 1. Local Knowledge: A Whistler-based social media marketer knows the unique local insider tips and info that is valuable to visitors. Secret powder stashes, advice on cheap food, and local’s hangouts. Want to convey a reason why someone should […]

5 Ways to Make Your Brand More Social

What type of message does your brand send to your social media savvy customers? Now that we are at the height of the social media age, companies can no longer succeed with such traditional top-down messages as, “We’re the best!” Nor can businesses drop out and remain silent, as Northwestern Mutual once did when it […]

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Content vs. Social Media Marketing

Is there really a difference between Content Marketing & Social Media Marketing? There is definitely some overlap between content marketing and social media marketing. However, these types of online marketing are actually separate and unique. They have their own points of focus as well as goals and processes. To eliminate any confusion you might have […]

What is Branding?

Your brand is essentially the personality of your company. It is what sets your business apart from your competitors’ businesses and presents the characteristics of your goods or services to the world. A brand is made up of a variety of aspects that come together to captivate your customers. Some of these aspects are concrete, […]