Do the interests, media consumption habits and digital savviness change between people of different ages? Of course they do, and for this reason understanding how to market to different generations is imperative. Generational marketing segments individuals by generation, assuming similar behavioural, psychographic and consumer habits common in people of the same generational cohort. There are […]
Do you have a Facebook Page for your business? If so, are you optimizing it for success, or simply having it there because someone told you that you should? It doesn’t matter the type of business, every business should have a Facebook presence and a Facebook Business Page is the place to start. Here we […]
An email list is the most powerful way to generate leads, convert sales and connect with people online. Not only does an email list give you a direct line into someone’s daily life, it is also proven to have the highest return on investment (ROI) compared to other online marketing channels. Facebook’s organic reach has […]
The online content world is changing and video is now surpassing text as the best medium to engage with your target audience online. YouTube is the internet’s second biggest search engine with over three billion searches a month, over one billion unique monthly visitors, and bigger than Yahoo, Bing, AOL and Ask.com combined. Even though […]
When I mention blogging to clients, it’s usually met with eye rolls. I often hear statements like, “Blogging is just a big waste of time” and “how does Blogging actually translate to ROI?”. I can totally understand why people don’t like blogging. If you’re not a writer, and you’re busy with other aspects of the […]
Whether you are a new start up or a multi-national corporation, Facebook advertising is a tool that can’t be ignored. With 1.71 billion monthly active users and 1.13 billion daily active users in June 2016, Facebook is an undeniable force when it comes to connecting with your target market. With recent algorithm changes organic advertising […]
How to use Hashtags There is a lot of confusion surrounding hashtags. They seemed to pop up out of no where and now have over run the social media space. Hashtags done properly can be immensely powerful marketing tools but when used carelessly can be extremely annoying and possibly detrimental to your online reputation. We […]
Marketing has come a long way in the last few years, if you ask people in the industry many would probably agree there have been more changes in marketing in the last 5 years, then there has been in the 50 years prior. With the explosion of the internet, uptake of mobile and ability to seamlessly […]
As a marketing agency in Whistler, BC we are commonly asked how we manage competing clients in an unbiased and equitable way. Although we represent clients from around the world, the bread and butter of our clients are local businesses here in Whistler. Due to the resort town nature of the community, the main industries […]
Google has just made a big change to the way it displays search ads which could have significant impact on your business. The right hand side of search results will no longer display search ads and will only display Product Listings Ads (PLAs) on highly commercial searches. Find out what this could mean for your […]
We are an integrated creative marketing collective based in the resort town of Whistler, BC. Offering Creative Strategy Consultancy, Search Engine Marketing, Web Development, Social Media, Graphic Design and more. No project is too big or too small.