“Here’s the mental model you need to understand why Google does what it does in the search results: we want to return really good search results to users so that they’re happy, so that they’ll keep coming back. That’s basically it: happy users are loyal users.” These words of wisdom come from the mouth of […]
When it comes to your company’s online presence, content really is king. But there’s a caveat—not all content is created equal. You can bombard your fans, followers, and customers with useless content that they will, at best, ignore—or you can share meaningful, insightful, and entertaining content that will keep them coming back for more. To […]
You’ve probably heard that incorporating video into your website will do wonders for your business. More people will visit! They’ll buy your stuff! They’ll become devoted lifelong fans who will wax poetically about your fabulous company! But we know how it is: taking the time to write, produce, and edit a video isn’t always easy. […]
Imagine that you had the opportunity to have a face-to-face conversation with each and every one of your existing and potential customers. That sounds pretty good, doesn’t it? While it would be incredibly time consuming to actually accomplish this, social media allows a business to establish a more personal connection to customers than ever before. […]
So you’ve just launched a new venture with a shiny new website. How’s traffic? Non-existant? Well, here’s how to change that with a solid content strategy. Search engines use various methods to determine page rank and position in search engine results pages (SERPs). A large part of that is determined by relevant and credible links […]
Launching December 2, 2013 AltiTube is the answer to weekly video content on your Whistler business website. AltiTube dishes on local events, festivals, activities, weather, mountain conditions and anything else happening that week in Whistler. Each week we produce a 1-2 minute high definition video shot in Whistler. The videos can be embedded on any […]
In March of 2012, 59% of B2B marketers said email marketing was the most effective channel in generating more revenue, according to HubSpot. So whether or not it’s your strongest lead-generator, there’s no denying you should be using it. But how do you use email marketing most effectively? When 43% of adults in the U.S. […]
Online advertising has come a long way in the relatively short existence of the web. Today’s ads come in a variety of shapes, sizes and forms, from simple text to interactive multimedia. Here are 15 online advertising statistics about ad spending, revenues, consumer perception and more. U.S. advertisers spent over $37 billion on digital […]
This was an email I received from Matt Astifan about the Facebook for Brands Workshop we (Cloud9 Marketing) co-produced with him in March. Amazing results! __________________ I love Whistler. And that’s why when Virginia-Rae from Cloud9 Marketing asked me to host Facebook For Brands in Whistler I quickly agreed! After the event, I was pleasantly […]
Originally posted on Mashable: 5 Tactics to Grow Your Email List. Back in January, many email marketers said increasing their lists was their top goal for 2013. Well, spring is here. Is your mailing list growing as fast as your flowers and lawn? If not, it’s time to execute a new plan. Many marketers have […]
We are an integrated creative marketing collective based in the resort town of Whistler, BC. Offering Creative Strategy Consultancy, Search Engine Marketing, Web Development, Social Media, Graphic Design and more. No project is too big or too small.