What type of message does your brand send to your social media savvy customers? Now that we are at the height of the social media age, companies can no longer succeed with such traditional top-down messages as, “We’re the best!” Nor can businesses drop out and remain silent, as Northwestern Mutual once did when it […]
Is there really a difference between Content Marketing & Social Media Marketing? There is definitely some overlap between content marketing and social media marketing. However, these types of online marketing are actually separate and unique. They have their own points of focus as well as goals and processes. To eliminate any confusion you might have […]
Your brand is essentially the personality of your company. It is what sets your business apart from your competitors’ businesses and presents the characteristics of your goods or services to the world. A brand is made up of a variety of aspects that come together to captivate your customers. Some of these aspects are concrete, […]
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