Tag Archive for: Marketing

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How Whistler Businesses Prepare for Winter Guests

As the first snowfall approaches, Whistler’s tourism industry kicks into high gear, and behind the scenes, businesses are busy fine-tuning their marketing strategies to get ready for the bustling winter season. While many visitors are daydreaming about powder-filled runs and cozy lodge stays, local businesses are focused on making sure they’ll be top of mind when those dreams turn into bookings.

So, what does it really take to prepare a Whistler business for winter guests from a marketing perspective? Let’s pull back the curtain and take a look.

Refreshing Marketing Materials

Switch out the summer colours for the crisp coolness of winter.

Winter tourism is big business in Whistler. To attract new and returning guests, companies refresh their marketing strategies and materials. From booking ski lessons to promoting cozy winter accommodations, the right digital strategy can make or break a season.

From stunning shots of freshly groomed trails to festive vibes in the village, winter marketing is all about showcasing Whistler’s magic in a way that resonates with potential visitors. But this process isn’t just about slapping on some snowflakes—it’s about telling a story that compels people to choose Whistler as their ultimate winter destination.

Whether it’s updating their website with seasonal imagery, launching a winter-themed social media campaign, or tweaking ad creatives to capture the snowy excitement, marketing teams work around the clock to refresh their visuals and messaging. 

Enhancing your Digital Presence

Use marketing language that inspires urgency and excitement.

Businesses take this time to push early-bird deals, set up seasonal campaigns, and optimize SEO for winter vacation keywords. Ensuring high visibility during this peak season is crucial, as competition is fierce.

With the bulk of travelers planning their trips online, having a strong digital presence is crucial. Businesses in Whistler often take this time to perform an audit of their website and social channels, ensuring they’re optimized for search engines and ready to convert browsers into bookers. From boosting SEO with winter-specific keywords to ensuring seamless mobile navigation, these businesses are making sure their digital storefront is just as polished as their real one.

At Cloud9 Marketing, we help businesses revamp their websites, social media campaigns, and PPC ads to highlight winter-specific services and offers.

Social Media Strategy Overhaul

Find opportunities everywhere to engage with your audience.

Winter in Whistler brings endless opportunities for content creation, and businesses are eager to harness the power of social media to engage their audience. Whether it’s planning out an Instagram feed full of snowy landscapes or curating user-generated content that showcases real guests’ winter adventures, every detail of the social media strategy is thoughtfully planned.

Influencer partnerships, live videos, and interactive content like polls or countdowns keep potential guests excited and engaged in the lead-up to their visit. This is where the magic happens—businesses work hard to craft stories that connect with their audience and get them dreaming about their winter getaway.

Collaborations & Partnerships

Create a sense of community and convenience for your guests.

Winter in Whistler isn’t just about individual businesses; it’s about the community coming together to provide a complete experience. Many tourism companies collaborate with local businesses to create unique winter packages, combining accommodation, ski rentals, and dining experiences.

Cloud9 Marketing often steps in to help facilitate these partnerships, ensuring businesses have the marketing support they need to cross-promote services and maximize their visibility.

Precautions for the Unexpected 

The base of Whistler Mountain with thin snow

Be prepared to shift attention towards other aspects of the winter holidays.

If there’s one thing Whistler businesses know, it’s that winter can be unpredictable. A late winter resulting in no new snow, a lack of reservations due to uncertain weather, or sudden surges in bookings due to a surprise snowstorm are just a few of the potential challenges. That’s why businesses should always have a Plan B (and C).

Whistler businesses rely heavily on the snow during winter to attract guests, but sometimes Jack Frost doesn’t deliver on time. That’s where a flexible marketing strategy comes into play. Activity companies like Canadian Wilderness Adventures prepare for changing conditions by constantly monitoring weather and trail conditions to adjust their offerings accordingly. By monitoring weather patterns closely, businesses can adapt their messaging to focus on alternative winter activities or promote early-bird deals for when the snow finally arrives.

At Cloud9 Marketing, we help our clients pivot quickly, shifting campaigns to highlight off-slope experiences like cozy dining, spa getaways, or scenic winter hikes, ensuring guest interest stays high, even when the snow is running a little late. Adaptability is key, and we make sure your marketing doesn’t miss a beat, no matter the weather.

Impactful Internal Marketing

Emphasize care and commitment to your staff and seek those who value memorable guest experiences.

With winter bringing an influx of tourists, businesses need to scale up their workforce. Hiring seasonal staff is essential for the busy months ahead, and training these new hires takes careful planning. Local restaurants, hotels, and activity companies onboard temporary workers, giving them thorough training in guest service, safety protocols, and winter activity operations.

Internal marketing plays a huge role in getting the whole team aligned and ready for the season ahead. Staff need to be just as informed and excited about the winter campaigns as the customers they’ll be serving. Businesses hold internal briefings, share brand updates, and make sure everyone is on the same page when it comes to delivering the perfect guest experience.

For some, it means team-building exercises or sneak previews of upcoming promotions. For others, it’s in-depth training on new digital tools or platforms that will help streamline marketing efforts and boost guest satisfaction.

At Cloud9 Marketing, we’ve noticed many businesses using social media to promote job openings, leveraging targeted ads to attract talent from across the region, even internationally. Ensuring a smooth hiring process now translates to a better guest experience once winter hits.

Preparing for Guest Feedback

Be open-minded and willing to evolve.

In a competitive market like Whistler’s, the guest experience can be the deciding factor for repeat business. Companies take time to ensure every touchpoint—from booking to check-out—is seamless and personalized. Special touches, like holiday-themed welcome packages, hot chocolate stations, or ski concierge services, go a long way in creating memorable winter experiences.

While many people think marketing stops at the point of sale, that’s far from true. Smart businesses understand that feedback from guests is gold when it comes to future marketing efforts. Leading into the winter season, Whistler businesses gear up their online review strategies, ensuring they’re ready to respond to feedback quickly and authentically. It’s about staying agile and being proactive, so they can turn positive experiences into glowing reviews that will help drive future bookings.

At Cloud9 Marketing, we work with businesses to refine their customer journey through digital channels, ensuring that their online presence mirrors the level of service they provide in person.

As winter approaches, Whistler businesses are busy behind the scenes, perfecting every aspect of their marketing strategies. They’re refreshing seasonal content, aligning internal teams, boosting their digital presence, and preparing for engaging social media takeovers—all to create an experience that captivates and converts. With a focus on impactful marketing and attention to guest feedback, they’re set to welcome the winter crowds when the snow arrives. If you’re aiming to elevate your winter marketing, Cloud9 Marketing is here to help your business stand out. From crafting a dynamic social media strategy to optimizing your website for winter traffic and building impactful internal campaigns, our expertise ensures your business is ready for the season. Let’s work together to make sure your business tops everyone’s winter getaway list!

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Horror in Design: The Most Terrifying Branding Mistakes

It’s October, and while you’re getting ready for all things spooky, there’s one type of horror you want to steer clear of—horrific branding mistakes! In the world of marketing, some blunders are so cringeworthy they might as well belong in a horror movie. So, grab your popcorn and buckle up, because today, we’re venturing into the darkest depths of branding fails that left a lasting mark (and not the good kind) on some pretty big companies.

1. Tropicana’s Disastrous Redesign (2009)

Tropicana thought it would be fun to give their packaging a fresh, modern look in 2009. Unfortunately, this well-intentioned makeover turned into a complete horror show. They ditched their iconic orange with a straw poking out for a minimalist design that left consumers scratching their heads. The backlash was swift and brutal—sales plummeted by 20% in just a few weeks, costing the company a whopping $30 million. The horror was so great they had to retreat and bring back the old design. Moral of the story? If it ain’t broke, don’t fix it!

2. The Gap’s Ghastly Logo Change (2010)

Ah, The Gap—known for its classic American style and… a logo change that went down in flames. In 2010, they decided to switch things up with a new logo: plain Helvetica font with a tiny blue square. The reaction? Fans of the brand were horrified! The new design was slammed as cheap and generic, leading to such an uproar that The Gap scrapped it just one week later. A spooky reminder that even a well-established brand can stumble by not respecting its customers’ emotional ties to its identity.

3. Pepsi’s Endless Rebranding Cycle (2008-Present)

Pepsi seems cursed with an insatiable need to rebrand every few years, and the results are rarely a treat. The last redesign—featuring a “smile” on the logo—came with a jaw-dropping price tag of $1 million and was met with a collective yawn. Pepsi has since resurrected one of its old logos, bringing them back from the dead with a bold 2023 redesign. This new look is a clear homage to Pepsi’s century-old logos. As for the lowercase logo, it will be buried alongside the rest of Pepsi’s retired designs in the logo graveyard. And who knows, potentially raised from the dead to walk in the branding world yet again. Meanwhile, Coca-Cola has kept a steady, consistent brand image that stands the test of time. The takeaway here? When it comes to branding, sometimes it’s better to be a Coca-Cola than a Pepsi. Consistency is key!

4. The American Red Cross’ Drunken Tweet (2011)

You’d think a venerable organization like the American Red Cross would be immune to social media slip-ups, right? Think again! In 2011, an employee accidentally posted a tweet meant for their personal account, revealing they were “getting slizzered” (a.k.a. drunk) on Dogfish Head beer. Although the tweet was quickly taken down, it was too late—the internet had already grabbed hold of the gaffe. Thankfully, the Red Cross handled the mishap with humor and grace, even partnering with Dogfish Head to turn the embarrassment into a charitable opportunity. Lesson learned: Always double-check which account you’re posting from!

5. Schweppes’ “Il Water” in Italy (1990s)

Sometimes, translation errors can be more horrifying than a haunted house. Case in point: Schweppes. When launching their tonic water in Italy, they didn’t realize their product name would translate to “Schweppes The Toilet.” Unsurprisingly, Italian sales didn’t quite bubble over as planned so they quickly changed the name to Tonica instead. This blunder is a solid reminder of the importance of doing your homework, especially when expanding into international markets!

So, what have we learned from these branding horror stories? Always do your homework—whether it’s testing a new design with your audience, considering cultural and linguistic differences, or simply double-checking before you hit ‘send’ on social media. Branding is not just about looking good; it’s about resonating with your audience, building trust, and standing out for the right reasons. Don’t let your brand be the next one haunting the marketing halls of shame. Remember, a little extra caution can keep your brand from becoming a real-life nightmare!

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Feeling a little spooked about your brand’s direction? Don’t worry, you don’t have to face the marketing monsters alone! At Cloud9 Marketing, we specialize in turning your brand from a scary story into a fairy tale success. Whether you’re worried about a redesign that didn’t quite land or a campaign that’s giving off ghostly vibes, our team is here to help! Reach out to us for a free consultation, and together, we’ll ensure your brand shines brighter than a jack-o’-lantern on Halloween night. No tricks, just treats 🎃👻

Get in touch with us today, and let’s take the fright out of your marketing!

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5 Common Branding Mistakes (And How to Avoid Them)

Branding is one of the most critical elements of a successful business. It’s more than just a logo or a colour scheme; it’s how your audience perceives your company. However, many businesses, both large and small, make avoidable mistakes that can dilute their brand identity and impact their growth. At Cloud9 Marketing, we believe that understanding these pitfalls is the first step in building a robust brand. Here are the top five branding mistakes businesses often make and how to steer clear of them.

 

1. Inconsistent Branding

One of the most common branding mistakes is inconsistency. Your brand should be recognizable across all platforms and touchpoints, from your website to social media and even in your internal communications. Inconsistent branding can confuse customers, weaken your brand’s message, and ultimately erode trust.

How to Avoid It: Establish clear brand guidelines that detail your visual elements, tone of voice, and messaging. Ensure that everyone in your organization understands and follows these guidelines to maintain a cohesive brand identity across all materials.

 

2. Ignoring Your Target Audience

Branding is not a one-size-fits-all approach. Failing to understand your target audience can lead to a brand that doesn’t resonate with potential customers. This can result in a disconnect between your brand and the people you’re trying to reach, reducing the effectiveness of your marketing efforts.

How to Avoid It: Conducting thorough market research is a necessity for identifying your ideal customers. Develop buyer personas that reflect demographics, preferences, and pain points of your target audience. Tailor your branding efforts to meet their needs and desires​.

 

3. Branding around a trend

While it’s important to stay current, rushing to every trend can dilute your brand’s identity. Trends come and go, and what’s popular today might be outdated in a few months. This leaves little room to maintain a lasting identity for your business. If your brand is too closely tied to a fleeting trend, you might find your brand becoming lost along with it.

How to Avoid It: Instead of chasing trends, focus on building a timeless brand. Keep your core brand identity grounded in your unique values and mission, and instead, update imagery and marketing graphics to embrace upcoming trends.​ 

 

4. Poor Brand Experience

Brand experience is the foundation of your business; it’s a reflection of how your customers see you and how they interact with your business, from customer interaction to your website’s user interface. Ignoring the brand experience or allowing it to become poor can lead to negative perceptions, loss in capital and high turnover.

How to Avoid It: Pay attention to every touchpoint where customers interact with your brand, from your website’s usability to customer service interactions, ensure that every aspect of the brand experience is easy, thorough and consistent​. Have an open mind to criticism and leave room to grow as a company, customers and investors appreciate honesty and genuine interest in their concerns.

 

5. Lack of Differentiation

In a crowded marketplace, failing to differentiate your brand from competitors can make it appear generic, forgettable and run the risk of legal issues. Your brand needs to stand out and highlight what makes you unique. What is your personal drive for this company, what are your dreams and desires, clients favour brands that can connect with them on a more personal level.

How to Avoid It: “Wear your heart on your sleeve” so the saying goes. Focus on your unique selling points (USPs) and communicate them clearly in your branding; whether it’s superior customer service, innovative products, or a commitment to sustainability, make sure your brand reflects what sets you apart from the competition​.

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At Cloud9 Marketing, we care about the success of your brand. With over 15+ years of experience, we specialize in counselling businesses on the best web and design practices, offering a comfortable and involved experience. Contact us today for a free consultation. 

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How to Know if It’s Time to Delegate Your Marketing to an Agency

We are a marketing agency, so of course we’re going to tell you that marketing your business is important. Unless you are offering the world’s most fantastic product or service, have no competition whatsoever and don’t care to improve performance or profits, marketing should be a priority. But as a business owner you may not have the skills, knowledge or know-how (or interest) to execute marketing strategies that work. It is important to understand when it is time to delegate any aspect of your business for the overall good, and marketing is usually one of the first areas to be handed over to professionals. Not sure if it’s time you left your business’s marketing to the pros? Here’s are some signs.

  1. Your Facebook Business Page Header hasn’t been updated all year

If your Facebook Business Page headers hasn’t been updated in months, if it contains pixelated or cropped images, or is some cheesy stock photo that doesn’t represent your business or brand, it’s a sign you are not using Facebook to its fullest potential. All of this is assuming you have a Facebook Business Page, and if you don’t, stop reading right now and hand over the marketing reigns to a professional this second. Facebook is an excellent portal for potential customers to get to know your brand, and your Facebook header is an opportunity to let them know what is new and exciting with your company, or to explore what it is that you stand for.

  1. Your last Blog Post was in 2011

If you can get past how silly the word ‘Blog’ sounds and get to the underlying function of a Blog, you will see the importance of it and hopefully stop neglecting this crucial part of your website. A Blog is a way to introduce fresh content to your website; search engines like this. Blogging about topics, products and industry news and events can help your business or brand gain authority, can provide value to your customers, and will provide you with more opportunities to be found on search engines. Don’t be that business that blogs once a year and then gives up. A regular and engaging Blog is an important part of every businesses content marketing strategy.

  1. You don’t have an Instagram Account

We know that the world of social media can be overwhelming, and that it’s hard to stay on the bleeding edge of every new social channel and update online. Instagram is now mainstream, and if your business is not using it yet, you are getting well left behind. We can’t think of too many businesses that wouldn’t benefit from an Instagram account. The visually appealing content is a great tool for story-telling and building brand awareness, and is the place to reach the millennial demographic. We get it if you’re scared of adopting new social channels into the mix, let us do it for you.

  1. Your website doesn’t display on mobile phones

Have you recently had someone tell you that your website doesn’t display well on mobile phones? Check yours right now, is it clear and easy to navigate from your mobile? If the answer is no, your website is not responsive, and you are potentially missing out on over half of web visitors because of this flaw. Mobile browsing minutes accounted for 70 percent of all browsing minutes in 2016. Websites should now be designed mobile-first, meaning appealing to mobile users before desktop users because mobile devices are what people are using to browse and buy online these days.

  1. You have no idea what SEO stands for

Do the acronyms SEO, SEM and SMM baffle your mind? If you don’t know what the all-important SEO stands for, it’s time for you to step aside and let the professionals handle your marketing. SEO stands for search engine optimization. Essentially it is how people find your business online (for an in-depth explanation, see here). This is such an important thing for the success and longevity of your business we cannot even begin to explain. Without SEO you do not exist to pretty much everyone on the internet. Period.

  1. You rather do just about everything else but work on your marketing

If you’re not jumping out of bed jazzed about marketing, you likely aren’t giving it the energy and attention that it requires. And why should you? You are running a business and probably have a lot on your plate. A good business owner knows when it’s time to part ways with different aspects of the business. If taking your dog out for a pee in the morning is more exciting than checking your web analytics, it’s time to delegate to an agency.

Lucky for you there are people that dream about digital design, study social media engagement and obsess about SEO. Here at Cloud9 Marketing we get our kicks from helping business like yours kill it online with tailored results-driven marketing strategies that get noticed. Can we help take your businesses marketing efforts to the next level? Schedule a one-hour free consultation and let’s chat.

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marketing-podcasts

10 Marketing Podcasts You Should Be Listening To

Want free marketing wisdom delivered from your cell phone or mobile device at a time convenient to you? Whether you listen to podcasts during your daily commute, while at the gym or when you’re relaxing at home, they are an excellent source of free information. Some of the best marketing teachers of today have podcasts that you can tune into about all topics from social media, to SEO, start-ups and business mindset tips. Even if you outsource your marketing to an agency like us, or let your staff take charge, having a broad understanding of marketing is important, and listing to podcasts is one way to knowledge-up.

Here are the 10 marketing Podcasts we at Cloud9 Marketing recommend to improve your marketing IQ and inspire you to take the marketing of your business to the next level.

  1. Online Marketing Made Easy with Amy Porterfield

This is a great podcast to learn the basics of marketing for small business owners. Amy takes large marketing concepts and makes them easy to digest in bite sized chunks. She also provides plenty of resources to create actionable plans based on her teachings.

  1. The Smart Passive Income with Pat Flynn

Pat Flynn interviews the world’s leading marketing experts with the intention of inspiring his audience to learn from the best and launch their online business idea to add additional income streams to their repertoire. Pat’s jam is businesses that offer an opportunity for a passive income, and in his podcast he teaches you exactly how to do this.

  1. Mixergy with Andrew Warner

Mixergy is a podcast designed for business owners and entrepreneurs and interviews different successful entrepreneurs about how they started, and how to find purpose and vision in your business. There are over 1300 interviews with big-name founders to date.

  1. Social Media Marketing Podcast with Michael Stelzer

Social Media Examiner (SME) is one of the leading publications in the world of social media, and the Social Media Marketing Podcast is led by Michael Stelzner and other members of the SME team. This is the go-to podcast for everything new and emerging in relation to social, providing listeners with strategies, and actionable tips they can use to enhance their social media results.

  1. CopyBlogger FM

Copyblogger is another marketing institution and the number one source for information and wisdom about content marketing. Copyblogger FM offers short marketing lessons on topics such as email marketing, copywriting, content marketing, conversion optimization and more.

  1. Marketing School with Eric Siu and Neil Patel

Two gurus when it comes to online marketing, Eric Siu and Neil Patel offer listeners unconventional marketing wisdom to bring valuable, actionable and useful tips to business owners and entrepreneurs. This is no marketing 101, instead marketing school offers a cutting-edge curriculum which exposes the latest tips and tactics from those killing it with online marketing today.

  1. Foundr Podcast with Nathan Chan

In true Foundr style the Foundr podcast guides entrepreneurs on their journey, interviewing some of the greatest minds in business today. This podcast will teach you exactly what you need to become a successful entrepreneur whether you’re looking to bootstrap a start-up or raise VC money.

  1. Perpetual Traffic with Ralph Burns, Keith Krance and Molly Pittman

This podcast covers everything there is to know about leveraging paid traffic in business, from Google Adwords to LinkedIn ads. To learn how to get more online leads and sales this is the podcast to listen to. Strategies discussed in this podcast are actionable and easy to apply to businesses of all sizes.

  1. ConversionCast

Conversioncast is a spin-off of Leadpages, a landing page start-up which has exploded over recent years and is now an INC 500 company with over 40,000 subscribers. The podcasts gives insights into the company’s success and interviews feature real employees and their journey with the company.

  1. Marketing Over Coffee with John J. Wall and Christopher S. Penn

This casual and conversational podcast, which is recorded from a different coffee shop each week, discusses the latest marketing news and tips covering a broad range of subjects such as social media marketing, search marketing, SEO, affiliate marketing, copywriting and more. Another great feature of this podcast is they take listener’s questions giving further insights into the daily discussion.

Looking for some help in upping your online marketing game? Here at Cloud9 Marketing we specialize in helping small businesses clarify their brand and deliver results-driven digital strategies across industries.

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generational-marketing

Generational Marketing- Key Tips for Marketing to Each Generation

Do the interests, media consumption habits and digital savviness change between people of different ages? Of course they do, and for this reason understanding how to market to different generations is imperative. Generational marketing segments individuals by generation, assuming similar behavioural, psychographic and consumer habits common in people of the same generational cohort.

There are six living generations in North America today; however, for the purpose of marketing we usually discuss four, and they are: Baby Boomers, Generation X, Generation Y (Millennials) and Generation Z. Here are some tips and tricks to reaching each generational segment with your marketing.

Baby Boomers

Baby Boomers were born between 1946 and 1964 and are also considered the ‘me’ generation. Although they are embracing modern technology, they still consume a lot of television and just can’t seem to shake the voicemail. About 64 percent of this generation use social media, and Facebook is the best social media channel to reach Baby Boomers. Boomers like to watch the news, they consume content both on television and online (they love consuming information!), and they favour the desktop computer over tablets and mobile.

If you’re wishing to reach this demographic, print media, online, and Facebook are ways to do this. They’re still skeptical with direct marketing such as email, and the best time to reach them online is in the morning.

Generation X

Gen X includes people born between 1965 to 1976 who are characterized as having a strong work ethic while being adaptable with technology. It is suspected that 80 percent of Gen Xers use Facebook, making this the most powerful social media channel to reach this audience, although they do hang out on Twitter too. People in generation x still prefer desktops over tablets and mobile when consuming media, and they love consuming video content. Email marketing is another powerful marketing tool to reach gen xer’s and the best time to target them is in the evening.

Generation Y (Millennials)

Millennials have been all the hype lately and that’s because they are the most populous generation, and are now coming into their years of purchasing power. Millennials are born between 1977 and 1999, they are the biggest generation of entrepreneurs and are driven by experiences and lifestyle satisfaction over money and material possessions. Millennials are well versed in online shopping, are well connected on and offline, and can research information easily and efficiently on the internet.

Nearly 90 percent of millennials are on social media with the main channels (in order) being Facebook, Instagram and Twitter. Only 59 percent of millennials are interested in the news, and they watch less television than older generations at 26.5 hours a week on average. Millennials are a mobile-friendly generation and the best time to reach them online is in the evening.

Generation Z

Generation Z, who are teenagers right now with the older ones coming into adulthood, are considered digital natives. This generation grew up with internet and smartphones, and has the best technology know-how out of any generation. Instagram and Snap Chat are popular social media platforms for Gen Z while the majority of them are on Facebook too. Youtube is consumed more than television and this generation is almost exclusively mobile, with the average Gen Z individual using their smart phone 15.4 hours a week. Video is the preferred media format and this generation responds will to memes, short videos and GIFS, and user generated content.

Understanding the behavioural patterns of your target market is essential, and generational marketing uses common characteristics of generational cohorts to identify marketing trends and opportunities. Cloud9 Marketing is a creative marketing agency based in Whistler, BC. We specialize in brand story-telling, graphic design and social media management. For help marketing your business, anywhere in the world, contact us today.

 

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10 Interesting Marketing Stats Not to Ignore

Marketing has come a long way in the last few years, if you ask people in the industry many would probably agree there have been more changes in marketing in the last 5 years, then there has been in the 50 years prior. With the explosion of the internet, uptake of mobile and ability to seamlessly track and monitor advertising spend and ROI online, it’s no surprise businesses around the world are diverting their budget to digital in 2016. Here are some key Marketing Stats that are so important to the way a business markets their products and services in both the B2B and B2C space, they simply cannot be ignored.

  1. In 2016 67% more leads will be generated by companies with an active blog

Content marketing is essential for optimal SEO performance and is the best way to drive traffic to your website. Blogging about useful, informative and engaging information that is relevant to your target market will drive traffic to your website, ultimately increasing conversions for your business.

  1. The average person now spends more time online then TV and all other media combined

This should come as no surprise. Smartphones, tablets and computers have become an extension of people’s bodies and people now turn to the internet instead of traditional media like TV, print and radio to get information.

  1. Total spending on Internet advertising is predicted to grow 12.9% next year. The Internet will become the largest medium for advertising in 2016 (ahead of TV)

Internet advertising is cost effective, highly targeted and traceable. These three features along with potential reach have seen the internet surpass TV for total ad spend.

  1. Social ad spending has doubled over the past two years.

Social media advertising is easy, cheap and effective. With platforms like Instagram now offering ad functionality, total social ad spend is expected to continue with double digit growth over the coming years.

  1. By 2019 mobile advertising will represent 72% of all US digital ad spending

As smartphones become more functional, and websites more mobile-friendly consumers will increasingly use their mobile to research and purchase products and services online.

  1. Digital marketing spend is forecasted to account for 35% of total budgets in 2016.

How much has your business allocated to digital marketing this year? Companies have noticed the value of online marketing and larger portions of budget are being spent on digital marketing.

  1. The top four channels for increases in digital marketing spend last year were email marketing (61% of marketers increasing spending on this channel), social media (49%), mobile marketing (40%), and SEO/PPC (38%)

Most businesses have a combination of email marketing, social media, mobile marketing and PPC as part of their digital marketing portfolio. It is getting rarer for companies not to leverage all four of these components to varying degrees.

  1. Mobile commerce is growing fast, 87% of internet users now have a smartphone – mobiles are revolutionizing business

Around the world smart phones and mobile uptake is becoming the norm presenting an enormous opportunity for mobile advertising.

  1. 93% of shoppers buying decisions are influenced by social media

Although social media is not known as the best conversion platform it is absolutely essential for brand awareness and influencing customers to choose your company over the competition. To increase conversions, social media advertising is very effective.

  1. Marketers who have prioritized blogging are 13x more likely to enjoy a positive ROI

Content marketing is commonly agreed by marketing experts to be the most important SEO element and those who commit to prioritizing blogging are seeing results.

There is no longer a question of having an online presence or not, and a website that’s not producing fresh content, or a social media presence that’s sitting stagnant, can do more harm then good online. The question now is having the right mix of online marketing components for your business to ensure you are reaching clients with the right message at the right time.

At Cloud9 Marketing we specialize in creating customized digital marketing strategies for our clients in Whistler BC and around the world. Whether it’s social media, SEO, web design, graphic design, content marketing and blogging or branding, we deliver results-driven, customer-centric and highly engaging digital marketing services communicating unique brands to the right people at the right time.

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How Agencies Deal with Competing Clients

As a marketing agency in Whistler, BC we are commonly asked how we manage competing clients in an unbiased and equitable way. Although we represent clients from around the world, the bread and butter of our clients are local businesses here in Whistler. Due to the resort town nature of the community, the main industries that require digital marketing support are tourism and hospitality, retail and real estate. As you can imagine, because of the limited number of industries in Whistler that require marketing support, many of our clients compete, either directly or indirectly with one another. Here we hope to address the issue of representing competing clients, and how we ensure integrity and professionalism when doing so.

Individualized Strategy

As I’m sure you can appreciate, no two businesses are the same. Even a real estate agent operating in a competitive marketplace targeting the same clients has unique selling points and competitive advantages that differ from their competition. Our job as a marketing agency is to focus on these distinct competitive advantages and create an online marketing strategy that is in alignment with your business’ goals and objectives. In short, no matter how similar two businesses may be, each online marketing strategy is comprised of a different marketing mix and each business differs from its competition giving us the marketing juice needed to create a customized strategy and online presence.

Your success = Our success

As a marketing agency our business thrives on creating happy clients. This is intensified due to the size of the community, the nature of online marketing and our competitive business space. Whistler is a small tight-knit community and this makes it absolutely essential to keep clients happy. In small communities there is no anonymity; people talk and a business’s reputation is everything. Ensuring our clients are kept happy by implementing results driven digital marketing strategies is crucial to Cloud9’s success.

As a digital marketing agency our space is online. This means our work is out there on the internet for anyone to see, interpret and critique. Being exposed in this way is another reason why it is in our best interest to ensure our clients succeed. Your successful presence online is a testament to our capability as online marketers. Having clients with thriving online marketing strategies is simply good business for us.

The competitive nature of our industry is another reason we need to do everything we can for our client’s success. Since we don’t lock our clients into contracts, we need to continuously deliver on our promises or face losing clients. We are not only competing with marketing agencies in Whistler but with hundreds of thousands of agencies around the world. It is our priority to ensure our clients see the benefits in choosing us right away to keep long term clients.

Industry Experts

An advance of representing clients in the same industry is our knowledge and expertise in that industry which ultimately benefits clients. Due to the homogeneity of Whistler’s main industries we have become resident experts in the local tourism, hospitality and real estate industry. We are constantly staying on the pulse of trends, events, statistics and news allowing us to stay relevant and informative to your target market. Although the message you communicate to your audience may be different from your competition, the core industry trends and information is likely the same, and our understanding of your industry is an important asset.

Ethics and Best Practices

Finally good old fashioned ethics and best practices are flag posts that ensure we always have your best interest at heart. Delivering an honest, authentic and transparent service are values we stand by and our values drive what we do every day. Striving for your success is our number one priority. We want to make you happy, we want your business to succeed and we want to create a long-term and rewarding relationship with you – these are the things that get us out of bed in the morning!

If you’ve ever been concerned about how agencies deal with competing clients hopefully your fears have now been abated. Although we can’t speak for all digital marketing agencies, the words published above are our truth and are part of the reason why we’re a growing and thriving marketing agency in Whistler, with a base of long term loyal clients whose businesses we are strongly passionate about.

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whistler social media marketing
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How A Social Media Professional Will Improve Your Brands Reputation Online

Hiring a professional to manage your brands social media has immense benefits. With over 3 billion internet users around the world a social media professional could be your ticket to having your business seen and heard online.

If you’re familiar with social media, you may wonder why it’s best to outsource this part of your business to a professional. Even business owners who are confident and fluent with social media could probably make better use their time in other areas of the business. Agree? What may appear simple on the surface, the complexities of social media become quickly apparent when you begin to target your efforts and measure your results. Social media professionals can help grow your business online and improve your brands reputation. Here are the benefits of out-sourcing your social media to professionals.

Strategy

The most important tool for creating a successful social media presence is having a rock solid strategy. A social media professional will work with you to establish goals and objectives that will create the direction of your strategy. A social media presence without a strategy is like a train without a track. You’re moving, mostly forward, but are you actually getting to where you want to go?

A social media strategy will assess and define primary and secondary target markets which will determine the most appropriate social media channels to use. Once it’s clear what channels will be used a detailed posting calendar can be scheduled. Social Media professionals will use tools such as Hootsuite or Sprout Social to plan posts in advance. This avoids wasting time daily trying to figure out content. Spontaneous posting gets some of the best engagement and is important alongside scheduled posts.

A strong social media strategy is one that evaluates objectives, market research, channel coverage, hash tag strategies, target market, social media scheduling and engagement tactics.

Engagement

Social Media is much more then posting a few comments and pictures. A successful social media presence involves constantly building, networking and growing channels. It involves sharing meaningful information that helps your target market solve their problems and it includes sharing catchy, relevant and trending images, text and videos.

Being successful online involves a two-way exchange. A small portion of the content should be broadcasts of special deals, offers and events, but a majority of the posts should be about providing useful information to your fans and followers. Creating conversations around topics with fans and followers as well as industry and key influencers maximizes engagement.

Varied Skill Set

Social Media professionals have a varied skill set and can use graphic design, copy-writing and SEM skills to enhance your image online. Having appealing photos and videos, with catchy and concise copy that is delivered at the right time is key to increasing engagement. The importance of a varied skill set is often overlooked when business owners try to manage their own social accounts, or delegate them to front-line staff. Customers know a professional social media presence when they see it.

Reporting Metrics

Analyzing social media metrics is essential for determining if the goals and objectives set out in the strategy are being met. Metrics also provide insight on what’s working well, and what’s not working enabling a shift in strategy if necessary. Important metrics that your Social Media professional will monitor include Fan/Follower Growth, Impressions, Reach, Engagement, and Demographic Information.

With over 1.19b monthly active users on Facebook, 271m monthly active users on Twitter and 396m members on LinkedIn social media is the best vehicle to connect your business with current and prospective customers. As the online marketplace becomes increasingly competitive and complex across industries, having a professional manage your social media is more important than ever.

Cloud9 Marketing in Whistler, BC has Social Media professionals who provide results-driven strategies for a diverse range of clientele.  If you are ready to get serious about social media contact Cloud9 today.

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whistler logo design
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The Importance of Branding: Is Your Brand Hot or Not?

The key essentials to creating and maintaining a brand that will drive business and stand the test of time.

Think of your brand as a person. Let’s call him Ted. Ted has a physical appearance that can easily be defined by height, facial features, complexion and so forth. Ted also has some behavioural characteristics that anyone who has met him could attest. Ted is clever, sarcastic, punctual and maybe a bit neurotic. Then there are the more profound attributes to Ted that really make him the stand-up guy we all know and love. Ted is honest, value-driven and dependable. People admire Ted- he is true to his word and gets things done. Because Ted is the stand-up guy that he is, he has tons of friends, is invited to all the best social functions, and everything he touches turns to gold.

Can you say the same about your brand? Are the visual elements (logo, colours, packaging, website, and promotional materials) consistent, distinct and clear? Does the visual expression of your brand represent the deeper values and culture of your business? Successful brands know who they are, what their customers want and can succinctly communicate this through their logo and marketing materials.

Of course before a brand can truly be born the core values, mission and vision of the company must be defined. These big picture fundamentals are the crux of any good business and without these your brand is likely to flail around aimlessly like a helium balloon deflating erratically until it completely runs out of air. Do you know what your business stands for? Why do you exist? Who are you serving and what problems are you solving in this world?

Knowing who your customers are and appealing to them is crucial to creating a memorable and worthy brand. We’re not saying change your brand just to please potential customers. Quite the opposite actually. Know who you are at the core, be confident and convicted, and then think about who needs you most. Clearly articulating the features and benefits of your product/service is important when reaching out to potential customers. Features describe your offering, benefits address the needs of your target market and are why people buy from you.

Forbes Magazine defined the Top 7 Characteristics of Successful Brands. How many of these characteristics do you have?

  1. Audience Knowledge- Who is your target market? What do they want?
  2. Uniqueness- What is your unique selling point?
  3. Passion- Are you deeply passionate about your brand and committed to success?
  4. Consistency- Are you presenting a consistent message to your target market?
  5. Competitiveness- Are you committed to constantly striving to improve and be the best you can?
  6. Exposure- Are you accessible across multiple channels?
  7. Leadership- Do you have someone carrying your strategic vision?

So do you have an idea yet if your brand is hot or not? Does your brand reside in the hearts and minds of your customers? Successful brands have the upper hand in any business environment. They are easily recognized by their customers. Consumers are far more likely to choose a brand they recognize over one they have never heard of before. Once this type of recognition and consumer loyalty occurs it becomes easier to launch new products or services. Repeat and loyal customers become frequent and brand equity increases.

At Cloud9 Marketing we help small and large businesses create powerful brands that reflect their core essence and values. Our team of creative professionals craft vivid imagery through web and graphic design and our branding strategists work with clients to clearly define their brand and communicate it in a way that captures the attention of those you are trying to reach. Creating a strong and lasting brand is a hard task without the right tools and know-how. Let Cloud9 Marketing help you with your business’s branding- enquire today about our current branding packages available!

 

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