Video Mistakes You Might Be Making

It’s no secret that videos are trendier than ever. From hilarious cat videos, to live news on your smart phone, our society is in love with videos. Embracing film as part of your marketing strategy can drastically improve your reach. We are all for video content because we know how powerful it is, when it’s done right that is. Whether you are gearing up to incorporate video into your marketing strategy or already have it implemented, these considerations for a successful video are key.


Whatever your concept is, make it clear in the first 8 seconds. The first couple of seconds are when the viewer decides if it is appealing or not. This is your do or die window for their attention. Reflect on what audience you are trying to reach and what you are trying to say about your brand, this is your time to shine.


Finding the balance between being clear about your product or idea and drowning people in it can be tricky. The goal with any video is to make a lasting impression and call the viewer to action. You want them to remember your brand, and dig a little deeper on their own free will. It’s about creating engagement from the viewer. Rather than spill all the beans, lead them on with excitement and have all the info they’ll be craving ready in another video, or written on your website and point them in that direction.


Everyone needs more feedback. Ask strangers in your target audience what they think about your video. Outside sources are best for feedback as your team, family and friends will have a bias.

Call to Action

As mentioned in overselling, each video needs to call the viewer to some kind of action. The call can be just to create curiosity, generate a referral, get a free quote, how to use your product and so on. Maybe all you are trying to do is get them to like your Facebook page, whatever it is, make sure it is clear in your objectives before and after the video is created.


A few things can make a video boring. If it is too long, it’s boring. If the concept isn’t portrayed in an engaging way, it is boring. If the people in the video are, well boring, it is of course going to be a boring film. Spending a couple of extra bucks to hire someone to film and act in your video could make all the difference. This is something you’ll need to weigh out for yourself, but if you were planning on using Larry, the monotone receptionist as your lead star, maybe rethink that one.


Now that you’ve created your perfect video, don’t let it go to waste! Placement on your website should be front and center. On YouTube it should be on your own channel which will eventually have more videos to fill the auto play, this will keep your target audience much more excited about your company as there is even more material for them to view. Be sure to cross post on other outlets like Vimeo and Facebook. If you choose to do paid advertisement with your video choose the sites that will appeal to the right demographic, and again watch placement of where your video will be on each page that you are paying for.

We can’t say this will make video-making fool proof, but it is a step in the right direction. When creating or perfecting your video content keep these helpful hints in mind. If you are interested in video marketing but don’t know where to start, check out Cloud9’s video production & marketing services.

create and curate quality content on your website

When it comes to your company’s online presence, content really is king.

But there’s a caveat—not all content is created equal. You can bombard your fans, followers, and customers with useless content that they will, at best, ignore—or you can share meaningful, insightful, and entertaining content that will keep them coming back for more.

To ensure that you fall into the latter category, you need focus on providing quality content. You can do that in two ways: by creating content and by curating content.


Creating Content

Creating content means building original content from the ground up. This is your company’s chance to share its knowledge, use its own voice, and develop useful and captivating content that will wow your customer base.

When you create original content, you own it because you made it. As the primary source of the content, you become the expert. People viewing your content are sticking to your website (or blog, or Facebook page, or… you get the drift)—they aren’t clicking away to read more. In fact, other people might share your insightful content, bringing even more viewers straight to the source: you!

The beauty of creating content is that you control what is being said. That means that you can share what you think is important and you can talk about pretty much anything you want. Just remember: all content, including created content, should focus on quality first. Put thought into what it is you’re producing—and check your spelling and grammar!

Of course, creating content requires a little effort on your part. After all, researching, writing, and revising won’t happen by itself.

As the primary source, readers are counting on you to be the expert. If you’re caught writing inaccurate, misleading, or just plain wrong information, then you’ll need to bear the brunt of the blame.

PROS: Customize content. Draw people to you. Be the expert.

CONS: Time consuming. Tough work. Big responsibility.


Curating Content

Curating content means sharing content that was created by other people and companies, like reviews, news articles, or pretty much anything that you find interesting and relevant.

Curating content is not about plagiarizing: it’s about connecting people with content from other sources and giving those sources credit for their hard work.

Sharing, re-tweeting, and otherwise passing along external sources of content is a great way to show your fan base that you’re in tune with what’s going on in your industry. It’s a good way of diversifying the content you provide and of steering clear of self-promoting post after self-promoting post.

When you share content, it’s like high fiving the person who created it, whether it’s a publication, a partner, a passionate customer, or anyone else in your industry. Building a relationship with industry influencers is always a good thing.

Curating content is also a time saver—it’s usually much faster (and cheaper) to find something share-worthy than it is to create it from scratch.

On the downside, when someone clicks on an external link, they’re floating away from your site. Make sure that you give them incentive to come back!

PROS: Quick and easy. Mix it up. Making friends.

CONS: Can’t edit. Leads people away. Lacks originality.


The Bottom Line: The best content strategies include a mix of both created and curated content. That perfect balancing point depends on your product, your company, and your industry—talk to us and we’ll help you determine the optimal ratio. Ultimately, no matter the type, always make sure that you’re providing quality content.