Craft Naturals

Craft Naturals is the brainchild of Cloud9 Marketing’s owner and creative director, Virginia-Rae. So of course, Cloud9 Marketing was involved every step of the way. From product development to branding to web development through to social media and on-going marketing.

Brand development and positioning were important factors for us to get right. Through extensive research into the demographic and key markets usually associated with all-natural, zero-waste products, we knew that our products had to attract millennials and not be gender-specific. We also were developing a brand that almost exclusively utilized aluminum beverage cans as containers, so the idea of incorporating a beer-like look was an organic decision.

The result has been a wildly successful launch (we launched in December 2019 and were among the top 18% of all Shopify stores launched during the same period) as well as, strong initial sales.

Social media efforts have significantly increased brand awareness and built positive brand and product perception.

Services Provided: eCommerce Shopify Web Development, Branding, Social Media, Graphic Design, Marketing Strategy

About Craft Naturals

Craft Naturals offers an eco-convenient way for environmentally-conscious consumers to purchase all-natural, readily-available bath, body, and home products.

These innovative products are creatively packaged in 100% recycled aluminum with a reusable pump lid to create a zero-waste solution for daily household items.

In addition to being recyclable, the products are also vegan / gluten-free / biodegradable / septic & waterways safe / phosphate-free / petrochemical free / mineral oil-free / paraben free / SLS free / SLES free / artificial fragrance free / colour free / not tested on animals

Craft Naturals mission is to find innovative solutions for packaging that do not compromise the environment.

Marketing Euphoria

[mahr-ki-ting yoo-fawr-ee-uh]

noun: a state of intense happiness and confidence one attains from
knowing their marketing is in good hands.