Craft Naturals is the brainchild of Cloud9 Marketing’s owner and creative director, Virginia-Rae. So of course, Cloud9 Marketing was involved every step of the way. From product development to branding to web development through to social media and on-going marketing.
Brand development and positioning were important factors for us to get right. Through extensive research into the demographic and key markets usually associated with all-natural, zero-waste products, we knew that our products had to attract millennials and not be gender-specific. We also were developing a brand that almost exclusively utilized aluminum beverage cans as containers, so the idea of incorporating a beer-like look was an organic decision.
The result has been a wildly successful launch (we launched in December 2019 and were among the top 18% of all Shopify stores launched during the same period) as well as, strong initial sales.
Social media efforts have significantly increased brand awareness and built positive brand and product perception.
Services Provided: eCommerce Shopify Web Development, Branding, Social Media, Graphic Design, Marketing Strategy