When fighting in the battle against established website giants to rank on Google’s first page, blogging for your company may fall at the bottom of your to do list. However, blogging can be one of the most effective (and cheapest) ways to master SEO and establish your website as truthful and reliable. It allows you to build upon your internet presence and increase interactions with other respected websites, and the everyday user, to get those all-important clicks. Below is a breakdown of how regular blogging can help your company triumph in SEO rankings and maximize your organic traffic.
#1: Blogging shows you’re relevant
First of all, maintaining and updating a blog shows search engines, and users, that your company is alive! The search engine spiders that crawl through the internet love fresh, updated content: similar to a singer with no new tracks, if you fail to keep a steady stream of new content, search engines could miss your site and assume it is losing its relevance. It’s all about elevating your internet presence, so don’t be afraid to include images and videos in your posts too, as these will give search engines even more ways of finding you.
#2: Blogging builds your reputation
Having a blog is the easiest way to demonstrate your in-depth knowledge of your field, and helps you to gain the trust of potential company followers. You can also associate your website with established and trusted sites through backlinking. By including related links in your writing, you not only give search engine algorithms big hints on what your page is about, but you also show users you really know your stuff. Guest blogging can also be a great way to boost your SEO, as working with writers who are experts in a similar field to you can really help your company’s repute.
#3: Blogging makes it easy to use SEO tricks of the trade
Keyword optimization is one of the most well known ways to drive traffic towards your site. But as everyone seems to know this already, it makes it impossible to compete with trusted mature websites using the same terms, right? While this may be true for obvious keywords, having a blog allows you to use long-tail keywords that can be tied back to your company. Here’s a great website that generates long-tail keywords suggestions for each search term.
#4: Blogging creates that all-important social media buzz
Though some companies still struggle to see the point of having a strong social media presence, Google actually returns social media search results. Connecting a blog to platforms such as Facebook and Twitter will give broaden your online platform so both search engines and users can find you. What’s more, the great thing about blog posts is that they are easily shareable. People are far more likely to share an interesting blog post over a company’s service page, and blogs shared move up in search rankings, so spreading your company across social media will really help elevate it.
#5: Blogging increases your online **sprawl**
A new blog post can be one of the easiest ways to optimize your website. This is because, each blog posts counts as a new indexed page on your website, which are basically pages found by search crawlers that have been deemed to have enough quality for relevant search phrases. The more posts you write the wider your overall online presence will stretch, and the longer users will stay on your company’s site as they hopefully get drawn in by other posts.
#6: Blogging is free
That’s right, setting up a blog and reaping all those benefits can be completely free. Even if you don’t have the time to do it yourself, paying for help can be one of the cost effective and most rewarding ways to improve your SEO quality.