When fighting in the battle against established website giants to rank on Google’s first page, blogging for your company may fall at the bottom of your to do list. However, blogging can be one of the most effective (and cheapest) ways to master SEO and establish your website as truthful and reliable. It allows you to build upon your internet presence and increase interactions with other respected websites, and the everyday user, to get those all-important clicks. Below is a breakdown of how regular blogging can help your company triumph in SEO rankings and maximize your organic traffic.


#1: Blogging shows you’re relevant

First of all, maintaining and updating a blog shows search engines, and users, that your company is alive! The search engine spiders that crawl through the internet love fresh, updated content: similar to a singer with no new tracks, if you fail to keep a steady stream of new content, search engines could miss your site and assume it is losing its relevance. It’s all about elevating your internet presence, so don’t be afraid to include images and videos in your posts too, as these will give search engines even more ways of finding you.


#2: Blogging builds your reputation

Having a blog is the easiest way to demonstrate your in-depth knowledge of your field, and helps you to gain the trust of potential company followers. You can also associate your website with established and trusted sites through backlinking. By including related links in your writing, you not only give search engine algorithms big hints on what your page is about, but you also show users you really know your stuff. Guest blogging can also be a great way to boost your SEO, as working with writers who are experts in a similar field to you can really help your company’s repute.


#3: Blogging makes it easy to use SEO tricks of the trade

Keyword optimization is one of the most well known ways to drive traffic towards your site. But as everyone seems to know this already, it makes it impossible to compete with trusted mature websites using the same terms, right? While this may be true for obvious keywords, having a blog allows you to use long-tail keywords that can be tied back to your company. Here’s a great website that generates long-tail keywords suggestions for each search term.


#4: Blogging creates that all-important social media buzz

Though some companies still struggle to see the point of having a strong social media presence, Google actually returns social media search results. Connecting a blog to platforms such as Facebook and Twitter will give broaden your online platform so both search engines and users can find you. What’s more, the great thing about blog posts is that they are easily shareable. People are far more likely to share an interesting blog post over a company’s service page, and blogs shared move up in search rankings, so spreading your company across social media will really help elevate it.


#5: Blogging increases your online **sprawl**

A new blog post can be one of the easiest ways to optimize your website. This is because, each blog posts counts as a new indexed page on your website, which are basically pages found by search crawlers that have been deemed to have enough quality for relevant search phrases. The more posts you write the wider your overall online presence will stretch, and the longer users will stay on your company’s site as they hopefully get drawn in by other posts.


#6: Blogging is free

That’s right, setting up a blog and reaping all those benefits can be completely free. Even if you don’t have the time to do it yourself, paying for help can be one of the cost effective and most rewarding ways to improve your SEO quality.

Here at Cloud 9 Marketing our team of writers specialize in producing interesting content that drives traffic and brings results. For help, contact us today.


When I mention blogging to clients, it’s usually met with eye rolls. I often hear statements like, “Blogging is just a big waste of time” and “how does Blogging actually translate to ROI?”. I can totally understand why people don’t like blogging. If you’re not a writer, and you’re busy with other aspects of the business, making time to blog is simply not a priority. That being said, according to many experts it’s the cheapest and most effective way to increase the search engine optimization (SEO) of your site and get found online by potential customers. If you aren’t convinced about blogging, read on…

Blogging helps with search engine results

Search engine algorithms determine where your website ranks on the search engine results page (SERP), and SEO is the process of optimizing your website for better placement. One of the key factors search engines look for when ranking a website is fresh updated content. There is no better way to add new and relevant content to your site then in a Blog. And if you don’t like the word Blog feel free to change it to Latest News, What’s On My Mind, or some other original description. The purpose of a Blog (or whatever you call it) is to bring that fresh and unique content to your site so it gets indexed by search engines and your page ranks better organically.

Blogging drives traffic to your website

I’m pretty sure you would agree that you’d like more traffic coming to your website. Producing regular blog posts is kind of like fishing; you put the information out there on the web, and wait for somebody to bite. Every time you post a blog and share it on social media, you’re casting your content into a sea of potential customers. The more content you generate the more likely people will find it and visit your site, or link to your content from a relevant website. Companies that Blog receive 97% more links to their website than companies who don’t according to Hubspot. Inbound links are one of the key signals search engines look for when ranking a website.

Blogging generates leads

Correctly curated blog posts can be excellent lead generators. Adding a call to action to every Blog post in the way of a link, form or pop-up will encourage people to take action on your site. According to Huffington Post businesses that use blogs receive 67% more leads than ones that don’t. If you want leads and you don’t want to pay for them, blogging is an affordable and effective way to convert leads into customers.

Blogging establishes credibility

No matter what your industry is, you likely want customers and clients to think you have more credibility, experience or know-how than your competitors. Blogging is a great way to establish this credibility in the online domain. By publishing blogs on your social media, and key industry sites you’re showing potential customers that you know what you’re talking about. As you build authority in your industry or niche through blogging, your brand recognition and trust sky-rockets in the minds of potential clients and customers.

The most important thing to remember about blogging is that results don’t happen overnight. Blogging is a long term plan that must be implemented consistently and strategically for desired results. Many companies who understand the value of blogging, from small family-run business to Fortune 500 companies, choose to outsource their content creation. Blogging is one of the most affordable ways to get people to your website, but it needs to be done right and it does take time. At Cloud9 Marketing we have a team of writers who are experienced at crafting content that drives traffic and brings results. Contact us today and find out how we can help your business with blogging.