We all know that the last few years have seen a dramatic rise in mobile searches. But how prominent actually is it? Studies have shown that even though most searches are done on mobile devices, 80% of conversions still happen on desktops. Here is how you can tailor your strategy for today’s modern consumer.
Think about Mobile
You need to think about what your audience is looking at when they are using their mobile phone. Users are usually spending time texting, scrolling social media and doing some basic searching. You can use this to think about how you can reach your audience. Creating ads that are engaging that won’t seem disruptive, will help reach customers at an earlier stage of the sales funnel. You should note as well that mobile devices account for more clicks. While most conversions happen on a desktop, you should still make sure you adjust mobile bids to get the best results for your campaigns.
Send customers to stores
You may be surprised to hear that 90% of sales still happen in actual brick and mortar stores. Use this information to send customers straight from their mobile devices into your physical store rather than solely focusing your mobile efforts on directing customers to your website. Consumers use mobile devices to access coupons, compare prices and check reviews to make sure these elements are all optimized.
Think about the sales funnel
You can reach the right audience at the right point in their sales journey by thinking about the sales funnel. If you tailor your mobile ads to consumers first showing interest while creating desktop ads aimed at increasing conversions your sales will dramatically increase.
Customers who want to buy, often want to buy right now. Make it as easy as possible for them to complete an online purchase. You can add chatbots to your site to help users who have questions.
Smarter Search Strategies
You will find by creating a smarter search strategy you will generate more conversions. Make sure your business listing is up to date with the correct address and opening hours. Use ads to promote local instore inventory and have an in-store pick-up option.
Don’t forget to use analytics to analyze data. You can use the results to tailor your strategy to make sure you’re reaching the right people at the right time to sell more of your product.