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Benefits of PPC
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Benefits of Pay Per Click Advertising

There are many different reasons why you should be using paid advertising. Billions of people are searching online every day. Pay per click (PPC) advertising now accounts for about 65% of clicks – compared to 35% generated organically. People who click on a pay per click ad are 50% more likely to make a purchase than organic visitors.

If you want to get your product in front of your customers, it is essential to be paying for online advertising. Here are the benefits of using paid digital adverting and why you should be doing it.

Ads are affordable and measurable

Online advertising is a billion dollar industry – but that doesn’t mean you have to spend millions or even thousands of dollars in order to see results. With Pay Per Click advertising, you have total control over your budgets. This means you can spend exactly what you can afford. Google allows you to set daily budgets and maximum cost per clicks. You can bid on keywords and decide the maximum amount you want to pay to have your ad shown when that keyword is searched.

Maximize Return On Investment

Alongside Google Adwords, you can track conversions, monitor impressions to see how many potential customers your ads have reached, in Google Analytics as well. You can instantly see the results of your ads and make changes, allowing you to effectively meet your goals. You can maximize your return on investment by monitoring your cost per click and measuring cost per acquisition. If you are selling a product that costs $100, then spending $10 on a click isn’t worth it – but if your product is $10,000 it would be worth the investment.

Only Pay For Clicks

Pay per click advertising allows you to get the best return on investment as you only have to pay when someone clicks on your ad. When people see your ad but don’t click on it, this is essentially free advertising. Not only that, you can set daily budgets so you are in total control of what you spend.

Optimize

Google automatically optimizes your best performing ads. You don’t have to worry about which of your ads is the most effective. Google automatically monitors how your ads are performing and show the highest performing ads to more people.

Target a Specific Audience

Digital Marketing allows you to reach a specific audience by targeting exactly who you want to reach. You can allow your ads to reach people within a 10-mile radius of your store who are searching on mobile devices. By reaching a more qualified audience, you can ensure you are getting your message to the people who are likely to become customers.

Digital Advertising is fast evolving and it is important to keep on top of it. PPC ads can boost brand awareness by 80%. Here at Cloud9, we can help you manage your PPC account to get the best results for your business. Contact us – call 604-398-4016 or email: clientcare@cloud9marketing.ca

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digital-advertising

The Future of Digital Advertising

Digital advertising spend is now swallowing up traditional advertising and for the first time ever, digital ad-spend surpassed television ad-spend at the end of 2016. With traditional ad revenue expected to stay flat for the next several years, digital ad-spend is seeing double digit growth, with a 20% jump in ad revenues between 2015 and 2016 according to Business Insider. With Google and Facebook at the receiving end of most of the digital revenues, and with augmented and virtual reality set to impact the online advertising world, there are big predictions for digital advertising between now and 2020.

As consumers become savvier (and more annoyed) with online ads, the technology and format of ads are changing to offer a more user-friendly and integrated experience. The future of digital advertising has arrived, and here are some trends we can expect.

Video Ads

It’s well known that video is the preferred format of 2017 and we will see an increase in video ads as we head towards 2020. Video is the medium of choice for online storytelling and engages and hooks an audience quicker than others online formats. Video ads have an average click-thru-rate of 1.84% which is higher than any other ad format, and four times as many customers would rather watch a video about a product than read about it according to Hubspot.

Native Advertising

Native advertising is intended to fit the form and function of a website so advertising content appears seamlessly integrated, and in some cases, does not resemble an ad at all. Consumers are said to engage with native ads 20% to 60% more than standard display ads with increased engagement attributed to the authentic nature of the ads which complement the existing content on the site. Enterprise Innovation believes that native ad spend will increase to $53B by 2020, creating a more user-friendly ad environment for consumers online.

Influencer Marketing

The trend of influencer marketing is set to amplify over the coming years. Influencer marketing is a system where a business or brand uses paid promotion to leverage the social network of a particular influencer or influencers. Currently about 86 percent of marketers use this strategy however investment in influencer marketing is expected to double this year. What makes influencer marketing so powerful is that the promotion of a brand or product is coming from a trusted source. According to Convince and Convert the average business generates $6.50 for every $1.00 spent on influencer marketing.

Ad Targeting Gets Smarter

Currently online advertisements have the capability to target based on demographics, behaviours, interests and shopping patterns. With data mining a huge area of intelligence expansion, the technology for these contextual ads is getting smarter. Over the next few years online ads will not only be able to target users based on their experiences and actions online, but also on more deep-rooted desires and motivations. By targeting user intent, ads will become hyper relevant and increasingly engaging.

Augmented Reality

Augmented reality technology is innovating at a rapid pace. From video ads we will see a shift to AR ads where users will be able to virtually try on jewelry or see what a coffee table looks like in their living room. Google Lens and Apple AR are two pieces of technology that will propel AR ads. Although AR technology is now accessed mainly by early adopters it is expected the number of AR users will increase by 35% a year over the next 5 years.

Mining Visual Data

The ability to view images that prospective clients are posting, sharing and engaging with online is becoming easier. With the enhanced capability of visual data mining, advertising will be able to take these insights and create relevant content for their target market. Tools like MetaEyes are making visual data mining accessible for marketers.

We’ve come a long way from traditional print advertising and even the tacky pop-ups ads of yesterday are beginning to lose their appeal. Mobile-friendly has evolved to mobile-first and the pay to play system for online exposure is now widely accepted. The future of digital advertising will create ads that intuitively understand a consumer’s actions and intent, and offer more relevancy than they have in the past. How can your business stay relevant in the world of online advertising? Let Cloud9 Marketing help you reach customers online using the latest trends and technologies.

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