social-media-goals
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Setting (and measuring) Social Media Goals like a Pro!

You are probably tired of hearing how important social media is for your business. If you are like many you may be wondering how the effort spent on social media actually translates to a return on investment (ROI). It is not uncommon for business…
pay per click advertising
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Pay Per Click Advertising, Demystified

If you’ve been looking into increasing your web presence as a company you’ve probably encountered the phrase “pay per click.” Well this very vague title is exactly what we are going to explore in this blog post. What exactly is this…
Video Mistakes You Might Be Making
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Key Considerations For Video Marketing

It’s no secret that videos are trendier than ever. From hilarious cat videos, to live news on your smart phone, our society is in love with videos. Embracing film as part of your marketing strategy can drastically improve your reach. We are…
social media image sizes

Social Media Image Size Cheat Sheet

Check out Sure PayRoll's nifty cheat sheet for optimal social media images size. Definitely worth bookmarking!