
The Importance of Branding: Is Your Brand Hot or Not?
The key essentials to creating and maintaining a brand that will drive business and stand the test of time.
Think of your brand as a person. Let’s call him Ted. Ted has a physical appearance that can easily be defined by height, facial features,…

Unlock Your Potential- Increase Engagement On Facebook
If you haven’t noticed yet, Facebook’s organic reach has drastically declined. A post that may have reached a quarter of your fans years ago now luckily gets exposed to a small handful (if any). That’s right, the free ride is over and…

Setting (and measuring) Social Media Goals like a Pro!
You are probably tired of hearing how important social media is for your business. If you are like many you may be wondering how the effort spent on social media actually translates to a return on investment (ROI). It is not uncommon for business…

Pay Per Click Advertising, Demystified
If you’ve been looking into increasing your web presence as a company you’ve probably encountered the phrase “pay per click.” Well this very vague title is exactly what we are going to explore in this blog post. What exactly is this…