You are probably tired of hearing how important social media is for your business. If you are like many you may be wondering how the effort spent on social media actually translates to a return on investment (ROI). It is not uncommon for business owners to delegate social media efforts to front-line staff, or take […]
If you’ve been looking into increasing your web presence as a company you’ve probably encountered the phrase “pay per click.” Well this very vague title is exactly what we are going to explore in this blog post. What exactly is this so-called “Pay Per Click Advertising” and how does it work? Lets find out. […]
It’s no secret that videos are trendier than ever. From hilarious cat videos, to live news on your smart phone, our society is in love with videos. Embracing film as part of your marketing strategy can drastically improve your reach. We are all for video content because we know how powerful it is, when it’s […]
Check out Sure PayRoll’s nifty cheat sheet for optimal social media images size. Definitely worth bookmarking!
If you haven’t made a priority of making your website mobile friendly, you might want to start thinking about changing that. It could cost you your ranking on Google. (Cue the horror film screams.) What Happened In mid-April, Google announced that they were developing a new mobile-friendly ranking algorithm. The idea was that mobile-friendly […]
You’ve got an awesome product or service. Your website looks pretty. You’re ready for business. So why isn’t anyone calling? The short answer is that there’s a lot more to a good website than you might think. Though it might look nice and be intuitive for you, there’s a good chance that there are some […]
If you’re like most people, you probably receive email newsletters from time to time. Some, you love: as soon as a good one lands in your inbox, you open it up and start clicking away at what’s inside. Others, you could take or leave: you might keep one of these in your inbox, saving […]
Some food for thought: according to Brainshark, video will account for 74% of all internet traffic by 2017. That’s a lot of video. There’s something about the format that entices people to click, watch, and share (provided, of course, that the content and production quality is top-notch). Videos can do a lot for businesses: boost […]
Dear Realtors ®, Have you thought about your digital marketing strategy lately? We know, you’re busy – you’re busy farming, prospecting, marketing your listings, preparing listing presentations, staying in touch with clients, building your network, and doing plenty of other activities. This might be a good time to mention that a sound digital marketing strategy […]
Blogs are often misunderstood. They require a fair bit of work, and business owners can’t help but wonder if they really make an impact. The short answer: yes, they do. The long answer goes something like this: blogs can help your business in more ways than you might think. We’ve rounded up some facts to […]
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