With the light at the end of the ‘lockdown tunnel’ starting to shine through, we have turned our attention to strategies for business recovery.
We understand that most businesses will be warily taking steps toward reopening – while keeping an eye on budget and cash-flow. Which is both understandable and prudent given this crazy situation.
Our team has put together a Recovery Strategy Marketing Plan which includes a highly targeted approach coupled with light and cost-effective tactical initiatives.
The key action items of the plan will include:
Communicating COVID-19 protocols and safety measures specific to your business
Ensure messaging is inline with government guidelines and recommendations
Addressing customer concerns through social listening and responding appropriately
Repositioning of products and services to target the regional market
Identify community strategic partnerships and collaborators for cross-promotion
Aim to inspire future customers and business
Strengthen brand perceptions with authentic and thoughtful content
The Plan of Action
At this time, we are advising our clients to focus on the opportunity of connection with not only customers but also the community. A strategy that will help to build a strong foundation for when the time is appropriate to return to focusing on conversion.
Tactical elements of the plan will include:
Content development specific to COVID-19, posted and updated on your website and social media channels
Development of a social media content and marketing strategy plan
A light social media content plan (2 posts per week)
Inspirational and search engine optimized blog content (1 per month)
Social media listening and message management
Custom graphic design for social media posts and channel art
We are an integrated creative marketing collective based in the resort town of Whistler, BC. Offering Creative Strategy Consultancy, Search Engine Marketing, Web Development, Social Media, Graphic Design and more. No project is too big or too small.