Ah, the wisdom of the crowd. While turning to a crowd for inspiration or feedback is nothing new, the Internet has given crowdsourcing the opportunity it needed to shine. Social media is now a multiplayer experience that relies on collective, thoughtful engagement, and makes it easy for businesses to engage customers, solve problems, and innovate […]
In order to gain and retain loyal customers, you have to create a seamless online experience that leaves users with a lasting positive impression of your brand. Every single touchpoint with your company plays a role in converting your customer, so each one must be faultless. A customer journey map is a visual representation of every […]
Can you identify your exact online target audience? If no immediate image or prototype pops into your head, you may need to re-evaluate your marketing strategy. You could have the most visually appealing website to ever exist, but it will fail to make an impact if it’s not reaching the right audience. To make sure […]
If you have a website, you’ve probably heard of SSL certificates, but are you actually aware of what they are and why they are important? If not, keep reading… SSL is an acronym for secure sockets layer. SSL certificates are the backbone of website security, and are vital for any business with an online presence, […]
Google recently announced that at some point in 2018 they will be switching to mobile-first indexing. This huge change means that Google will now determine SEO rankings based on the quality of businesses mobile sites, rather than the desktop version. If you want your business to rank effectively for local searches, it’s important you start […]
Whistler offers an amazing array of top-quality services and companies. While this is what makes us such an incredible community, it also means that there is a lot of competition for local businesses. Your website allows you to speak to the entire online world, but if you’re offering local services you need to be predominantly […]
When fighting in the battle against established website giants to rank on Google’s first page, blogging for your company may fall at the bottom of your to do list. However, blogging can be one of the most effective (and cheapest) ways to master SEO and establish your website as truthful and reliable. It allows you […]
Did you nail it with your marketing in 2017, or did you leave a lot to be desired with your online presence? In a world where marketing is changing as quickly as Trump’s latest piece of bad press its important to prioritize your marketing while being strategic in your approach. Although it’s hard for us […]
As a marketer, the importance of Facebook is undeniable; however, the application of it can be hair-pulling at best and down-right tantrum producing at worst. What makes one post the talk of the town, and the next one an utter flop perplexes even the most skilled marketers at times. The magic behind the Russian roulette […]
Does your company exhibit signs of a strong brand? Besides being easily recognized by current and potential clients, a brand provides employees with direction, communicates values and purpose, and represents the sum of perceptions about a company. Branding goes far beyond logos and imagery and goes deep into a business’s identity, and how it wants […]
We are a women and Indigenous-owned full-stack creative marketing agency based in the resort town of Whistler, BC. Offering Creative Strategy Consultancy, Search Engine Marketing, Web Development, Social Media, Graphic Design and more. No project is too big or too small.
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