It’s no surprise anymore that consumers form their buying decisions through digital influences – such as a company website, mobile website, social media channels, online influencers, paid media, and video. In fact, 81% of consumers research online before buying. (GE Capitol)
Cloud9 Marketing is a digital-first marketing company; that means we meet your target market where they are: online. We focus our marketing plans and recommendations around digital marketing strategies that are proven to generate leads and gain customers.
This is not just throwing content out on the interweb and hoping it will stick. We do our homework, we strategize, we make a plan, and we train your staff to implement it so you can enjoy the ongoing rewards of an effective digital marketing strategy. It all starts with listening closely and understanding the unique needs of your business.
The Consumer Decision Journey
Who are your target clients? Where, how, and when are they making decisions? The answers to these questions help us map critical interaction points, which we then combine with other audience research and competitive analysis to get an accurate picture of when and where it’s most effective to influence your prospects.
Content is King
Heard this before? That’s because it’s true. Your customers need to know who you are and what you’re all about. Engaging and relevant content marketing will not only drive traffic to your site but also establishes ongoing communication with your target market. We work with you to develop a content strategy that works for you: essentially a guide for effective communication in every format – including online, video, and social media. We evaluate and recommend communication channels specific to your business including paid advertising, traditional and print advertising, social media, email marketing and more.
Putting it All Together
Time to put it all together into a consistent and strong, effectively communicated brand! With our integrated approach and ongoing support you can rest assured that your content and communication strategies are being leveraged throughout all aspects of your marketing channels.
We’ve Got Your Back
You’ll take it from here? Great. Want full service right through execution and ongoing measurement and reporting? We’ve got you covered. Cloud9 Marketing is a full-service marketing agency; that means whatever your needs, we’re here for you! We can either train your staff to use the Strategic Marketing Plan, or help with execution through our other services, including project management, email marketing, social media management, analytics, measurement, and reporting. If you are an ongoing client, we like to see you once a month or so to see how you’re doing. Coffee is on us.