Link Building Brand building is the new link building

Link building is time intensive and demanding, but an absolute must for websites to be competitive in search results. The term ‘link building’ is somewhat outdated; it’s really about providing compelling reasons to attract links rather than ‘building’ them.

Link building has changed over the past few years. This year Google rolled out its anti-link spam update – better known as the Penguin update. These changes have given rise to an era where different ideologies in marketing are being integrated to SEO. Search engines are constantly evolving, and our approach must too.

Keyword-focused link building has become a thing of the past. The only way to win in search is to authentically build a brand as an authority.

First, you have to understand why people would want to link to your website. Then develop a reasoned marketing strategy to attract those links. A good linking strategy will build relationships, create magnetic content, increase referral traffic, maximize visibility of the brand while improving relevancy and passing weight to the website to improve rankings.

Our link building service is the fundamental element of our SEO campaigns. Our team will help you define your link building objectives, identify key hubs and authoritative link targets in your industry and develop a strategy to attract them through content, relationships and good marketing.

Contact us to find out how Cloud9 Marketing can help you develop a strong online brand presence.

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