Content marketing is a technique that delivers quality information to your customer, without the sales pitch. Quality content in, for example, blogs, social media posts, emails, search-optimized articles which attracts new customers and builds brand loyalty.
Content marketing usually takes the form of educating people of a product or service through a well written piece that engages the audience and keeps them interested. Think about it – it’s uninterrupted marketing in which a potential customer is learning about your products or services because it is delivered in a way that interests them. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
And they do. Content marketing is being used by some of the most successful marketing organizations in the world. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.