If you haven’t noticed yet, Facebook’s organic reach has drastically declined. A post that may have reached a quarter of your fans years ago now luckily gets exposed to a small handful (if any). That’s right, the free ride is over and in order for you to be seen or heard on Facebook you will have to work really hard (or pay) for it. Besides investing in Facebook Advertising, engagement is key to your ongoing success. You can’t just slap up a few half-hearted posts and expect grand results. Like most things in life what you put in is what you get out; persistence, routine and a bit of money will be the success of your Facebook Page.
Create meaningful content
In the real world, no one wants to hear about what you had for breakfast, how you’re feeling moment to moment or your opinions and attitudes about the meaning of life. The digital world is the same. If you are constantly posting about ‘me-me-me’ people are going to simply tune out. In order to keep your fans happy and engaged create meaningful content that will benefit them! Do you offer some great products or services? Fantastic! How will it benefit your target market? How can you make it personal to each and every one of your fans? When creating meaningful content ensure you are using a beautiful or catchy image with a powerful status update or headline.
Have a call to action
What do you want people to do with your post? Do you want them to like it? Make a comment? Share it? Visit your website? Having a clear call to action is essential for making any type of progress on Facebook. When formulating a post ask yourself, “what do I want my fans to do with this information?” Perhaps you would like some basic engagement in the way of likes to increase post reach. Perhaps you want to create a conversation by asking for comments. Alternatively maybe you would like to direct your fans to your website and take advantage of an amazing deal or offer. Make this crystal clear. Not only will creating a solid call to action help you achieve your business goals but it will increase engagement and reach on your Facebook Page.
Engage with your Fans
It’s great to be in Facebook-land posting and talking away but it is all absolutely pointless unless you are listening too. When Fans engage with you, make sure the communication is a two way street! It is selfish and useless to create an amazing post with a great call to action and then abandon it like yesterday’s news. Keep the conversation going like your life depends on it! The more engagement you can get with your fans, the more meaningful your post will be and the more reach your page will get.
Stick to a schedule
Frequency and consistency are key to creating a base of loyal fans. To compete with every other business in the world on Facebook you need to stay recent and relevant in the minds of your Facebook Community. Creating a posting schedule using platforms like Hootsuite or Sprout Social can help you organize your posts in advance so you’re not wasting countless hours dreaming up posts while you could be using those valuable brain cells on much more important contributions. When scheduling your posts, ensure to switch up the content. No one wants to hear about your products and special offers day in and day out. What is appealing to your target market? Give them information that will satisfy their needs (and then slip in some information about your promotions or products too). Remember to research what is the best time of day to post for your industry. Knowing when your target market is online can make a huge impact on what type of engagement your posts get.
Pay for ads
If you spend money on Facebook advertising you shall be rewarded, and come on, compared to conventional advertising it’s pretty cheap! It can’t hurt to boost your page for a few days every month to generate new fans. One of the best features of Facebook advertising is how targeted you can be. By narrowing down your target market using geographic, demographic and behavioural characteristics you can essentially hand-pick who you want to broadcast to. Don’t forget to boost the odd post here and there too. If you have something you want heard far and wide- spend a few bucks and get that post seen!
It takes a lot of time, effort and persistence to create a successful Facebook Page with a loyal fan base. Not only is it a lot of work, but Facebook is constantly changing its algorithms to dictate how the platform operates. When operating a business, most business owners and Managers simply don’t have the time to effectively focus on their social media presence. At Cloud9 Marketing we help businesses small and large manage their online image. We understand algorithms, impressions and hashtags but most of all we understand how to get results online through social media, branding, content development, search engine optimization and more. Contact us today!