You’ve probably heard that incorporating video into your website will do wonders for your business. More people will visit! They’ll buy your stuff! They’ll become devoted lifelong fans who will wax poetically about your fabulous company!
But we know how it is: taking the time to write, produce, and edit a video isn’t always easy. It requires time, money, and help from other people to incorporate video into your website.
It’s kind of like eating vegetables: you know that adding video content to your website is good for you, but it’s not always the easiest thing to do. We’re here to give you some motivation to eat those proverbial vegetables. Here are 8 facts about incorporating video into your website that you simply cannot afford to ignore.
Fact #1: YouTube is the #2 Search Engine in the World
Yes, you read that properly. It goes without saying that people aren’t searching YouTube for text-based posts. Posting video content will allow you to reach out to one billion people who search through YouTube every month.
Fact #2: The Value of One Minute of Video is the Equivalent to 1.8 Million Words
Okay, a stick-person stop-motion video might not convey that much information (though in the age of the viral video, you never know). But a properly produced video filled with valuable information can have a major impact on those who view it—and the viewers will actually remember it. Plus, creating a video takes much less time than typing out 1.8 million words!
Fact #3: Over Half the 25-54 Year Old Demographic Share Video Online
Business 101: word of mouth is your friend. Sharing content on social media is the new word of mouth. If you can convince your fans to share your content with their friends, then you’re getting a personal introduction through a trusted source to some very valuable potential clients. Not having video means that you’re missing out on these shares.
Fact #4: Shorter Videos Are Shared More Often Than Longer Videos
Bonus fact: 20% of people viewing a video will click away from the video after 10 seconds of watching. Don’t be thinking that you need to produce a multi-hour blockbuster to engage your target market. On the contrary: focus on well-executed short videos that pack a punch.
Fact #5: Online Video Accounts for 50% Of All Mobile Traffic
See those people scanning through their phones at the bus stop? Half of them are watching a video online. It’s simply impossible to ignore the fact that people are consuming their media in a whole new way, and that new way is through video. Ignore the importance of video, and you might be facing a future similar to the VHS player.
Fact #6: The Average Internet User Watches 32 Videos Per Month
Think about who uses the internet: that would be just about everyone. Now consider the fact that each person watches at least one video per day, on average. If you’re convinced that your target market isn’t into videos, think again.
Fact #7: On Retail Sites With Video Components, Site Visitors Stay 2 Minutes Longer—and Are 64% More Likely to Make a Purchase
The facts are starting to add up. We know that the time that people spend on our sites is incredibly valuable. We also spend a lot of time trying to convert site visitors into clients. Here it is in black and white: video does that.
Fact #8: Video Content Is 53 times More Likely to Show up on the First Page of a Search Engine Results than the Same Content in Text Form
Our final fact is a bit of a mouthful, but wow—talk about impactful. In the world of SEO, any leg up you can get on your competition is huge. That’s not 53%– it’s 53 times.
Convinced that video is the way to go for your website? We just so happen to offer video production services– click here for more details on how to get all the benefits offered by incorporating video onto your website.
