sparklers - Marketing Trends for 2020

With 2020 just a week away, it’s time to step into the future. Marketing is all about planning ahead so the time start is now! 

The online marketing world is constantly shifting as technology grows and we gain more insight into what consumers like. New tools and features are continuously being added to social platforms to make the experience better for both the user and the marketer. In order for your business to be successful online, it’s important to keep up with trends and shift strategies to include these new tools and features. We take a look at some marketing trends for 2020 to keep an eye on and consider when making your plan for the new year.

Influencer Marketing

Since the beginning of social media, the use of influencers has continuously been on the rise. In 2020, it is expected that influencer marketing will only become more prominent on social media platforms. Social media users are increasingly becoming tentative towards ads and looking more to their peers for purchasing influences. When considering who their peers are online, social media users often will include celebrities, artists, and other influencers in addition to their friends and family.

Although influencer marketing can come with a hefty price tag, it’s not just reserved for big businesses. Smaller businesses with tighter budgets can take advantage of micro-influencers for their campaigns. It has often been debated if micro-influencers might be even more effective than big-name influencers as they have a niche following that is very focused on specific hobbies, likes and habits. Read more on micro-influencers here.

Shopping on Social Media

New tools and features on social media have made the purchasing process so easy for consumers. Social media users can now shop directly from their Instagram feeds without even having to leave the platform. This seamless process allows conversions to happen quickly and effortlessly, which is great news for businesses and marketers. In 2020, the use of shopping on social media will only grow as more businesses include this option in their marketing and consumers get more used to the idea of shopping on social media.


Technological advancements have made the use of Augmented Reality (AR) a credible tool for marketing. We are already seeing it pop up in certain industries such as real estate, fashion, home decor and more. The use of AR makes the buying process so easy for the consumer allowing them to make purchase decisions without even having to leave their home. As technology grows even more, we can expect to see the use of AR become more mainstream in 2020.

Chatbots and AI

We have already seen an increase in the use of chatbots and AI-based technology, however as more data is collected and algorithms are improved, this technology will become “smarter.” In the past, chatbots mainly ran when triggered by certain keywords, answering with prewritten sentences. With new technology, chatbots are able to read and fully “understand” what users are writing to them. They now have the ability to search the web and adapt their answers. 

The use of chatbots and AI-based technology allows businesses to improve their customer service which has increasingly become an important aspect for consumers.

Voice Search

As people become more comfortable with the idea of voice assistants and AI-based technology, the usage of smart speakers has grown exponentially. We saw a 51% increase in the usage of smart speakers by Canadians from 2018 to 2019 alone. In 2020, it is estimated that almost 18% of Canadians will use smart speakers. This presents a huge opportunity for marketers, as well as a new list of challenges. Although it’s not mandatory to completely shift strategies for voice search, certain content optimizations should be considered — Generally, users are asking the speakers direct questions so including content on your website that answers these questions will ensure your content is found and used by the smart speakers. 

With 2020 just around the corner, it’s time to get cracking on your strategy. Need help with your marketing strategy? Not sure how to incorporate these marketing trends for 2020 into your business plan? Connect with us for a free consultation here.