Goal setting is an important aspect of marketing, and really in all aspects of your life. At Cloud9 Marketing, we set our bars pretty high. We are goal setters not only for ourselves but for our clients. But we aren’t just spontaneously and carelessly going about making wishes and hoping they come true. No, there is a method to our madness!
In order to help guide our goal setting, we use the SMART method. The SMART method of goal setting is a method used by many businesses and people in order to help them stay focused and increase the chances of success in obtaining their goals.
Although this method will not guarantee success in achieving your goals, it will definitely make the process of goal setting more efficient and give you a sense of direction.
S – Specific
Avoid making generalized goals and keep them specific to you and your brand. Answering the 5 W’s (Who, What, Where, When and Why) will tailor your goal to match the needs of your business.
M – Measurable
How do you know if you’ve been successful if you haven’t predetermined what success is? Setting tangible indicators of success will allow you to track your progress and let you know whether or not you have achieved your goal.
Lucky for us in the digital marketing world, there are many useful tools and platforms which provide us with detailed analytics and metrics of our webpages, advertising efforts, social media profiles and more. Read more on tracking website metrics here.
A – Achievable
Of course, it’s great to set the bar high, but avoid setting it TOO high. If your goal isn’t achievable, then you’ve ultimately set yourself up for failure. It’s important to look at where your business stands currently and understand where to set realistic benchmarks. An Important question to ask would be: do you have the resources and abilities to achieve these goals?
R – Relevant
When setting goals, it’s important to ensure that they are relevant to your ultimate business objectives. If your ultimate goal is to increase in-store sales, perhaps it’s not the best idea to spend your annual marketing budget on a campaign to increase traffic to an e-commerce store. It’s essential to look at the big picture and create a plan and goals that are relevant.
T – Timely
Setting timelines is essential when setting goals because it creates a sense of urgency and pushes you to start working towards achieving success. If you don’t set a start and finish date, your goal is just going to sit in limbo like those tasks that have been on your personal to-do list for the last two years…(obviously not speaking from personal experience).
The next time you are setting marketing goals for your business, try the SMART goals method. If you need even further guidance with your marketing initiatives and strategies, connect with us for a free consultation.