There’s a common misconception that landing pages are hard to create and maintain. But we want to dispel that rumour! Many businesses don’t make the most of their landing pages, but – done right – they are one of the easiest and smartest ways to generate more leads for your business.
However, a high converting page does more than simply “look good”. To convert visitors into customers, there are a number of design factors you will need to consider. Here’s how you can make your page as appealing as possible to visitors, to encourage them to stick around.
What is a landing page?
Landing pages are distinct from your homepage, or any other page on your website. They are designed for one purpose and one purpose only – to convert visitors into customers by capturing their information. A good landing page will target a particular audience and convince potential customers to share their personal details in exchange for a deal or special offer.
Why do you need a landing page?
Put simply, landing pages are a great way to improve SEO and drive traffic to your site. They guide customers towards a specific offer or product, and encourage them to take action. This gives you a fantastic opportunity to create conversions and grow your consumer base.
A few rules to consider when designing a high-converting landing page
Never send traffic from an advert to your homepage
The first rule of thumb is to keep your landing pages separate from the rest of your website. The whole purpose of a landing page is to make sure visitors can’t miss your promotional campaign. Home pages often bombard visitors with images, text and information, which will make it difficult for them to focus on your offer.
Keep your landing page clear and relevant
Online you only have a few seconds to convince someone that your business is relevant to their needs. This means you need to make those few seconds count. Entice your visitors by making your offer as big and bold as possible, and removing all surrounding clutter.
Keep your copy to the point
If you want to stop traffic on your site, you’ll need to design a killer headline. Keep it short, snappy and engaging, so viewers will be compelled to keep reading. The rest of your text should also follow this format. Match your concise and relevant copy with keywords that you used in you PPC ads, to reassure visitors that they’re on the right track.
Focus on the visitor experience
While it’s important to keep the overall look and feel of it similar to your main site, your landing page should be all about the visitor. Their first impression of your landing page really counts, so capture their interests and showcase how your brand can improve their life.
If you need any help developing a high converting landing page, or if you’re running a campaign but questioning the results, let us take a look! Our team at Cloud9 would be happy to evaluate your campaign to learn exactly how to refine your ads to gain maximum response – for less cost.