Spring is in the air! You may be aware the longer days and beautiful sunshine in Whistler mean it’s time to dust off the ceiling cobwebs and clean all the places you’ve been neglecting all year. But spring cleaning isn’t just important for your house. Here are the top ways you can spruce up your digital marketing strategy.
Check Your Goals
You can’t tell if you’ve made any progress if you haven’t set any measurable goals. Set specific, measurable, agreed upon, realistic, and time-based goals (SMART Goals.) Use Google Analytics to work out what you want to achieve. Break these down so you have an achievable figure to work towards. By having proper goals, it’s a lot easier to track your progress and check your marketing strategy is where you want it to be.
Freshen up your strategy
What’s working? What’s not working? What were you doing when you had high levels of engagement? Think about how you can create a new strategy that will engage with your audience and reach the people who are more likely to become customers. Devise a social media content plan and focus on engagement.
Ensure your branding is consistent
Having a strong brand can really help your business be recognized and grow. But if you’re not consistent with your branding, it can confuse your customers. You should take a look at your online profile, fonts, colour schemes and print ads. Make sure they are consistent across the board. If you find they’re not, evaluate what you like, and create some brand guidelines. If you don’t think your brand looks modern or relevant anymore, it might be time to think about rebranding.
Explore all social platforms
Social media is an essential tool for engaging with your audience and getting your brand voice out there. Make sure you are utilizing all platforms to reach a wider audience. Each have their own merits so make sure you don’t overlook any.
Check social platforms are closely monitored
Studies have shown that users expect an almost instant reply from a business they have posted to on Twitter. Check all your social accounts are properly monitored. Replying to both good and bad comments in a timely manner can really help build trust and connect with your customers.
At Cloud9 Marketing, we have experts to help you in any area that you’re finding difficult. Whether you want to devise a more solid social media strategy, want to produce more original content or want help with branding we can give you all the advice you need! Book FREE a consultation now!
