The Importance of Social Media Marketing

If you own a business or are building a brand, you may be questioning the importance of social media marketing. You may be asking yourself: Does your business need to be on social media? Does social media marketing really work? The simple answer…

How to Heat Up Your Summer Marketing Strategy

Staying on top of trends is something that is essential to every marketing strategy. Summer is the time to heat up your marketing plan. Here are some ways to keep your strategy looking fiery and how we can help you. Go Mobile You may think…
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Staying Social During a Time of Crisis

As we learn to navigate these uncharted waters, confusion and uncertainty are at an all-time high. Not only is this situation putting pressure on everyday life, but business owners are also feeling the pressure and impact of these troubling…
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Consumer Journey Mapping and Why It’s Important

Depending on your type of business, there is almost guaranteed to be multiple touchpoints in which a consumer will interact with it before making a purchase. These touchpoints can range from seeing a print ad in a magazine, liking a social media…