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We start by doing our strategic homework. We create a consumer decision journey – which maps critical interaction points, we then combine this with other audience research and competitive analysis to get an accurate picture of when and where it’s most effective to influence your prospects.
We also work with you to develop a content strategy. This is essentially developing a guide for effective communication in every format, online, video, social media.
We evaluate and recommend communication channels specific to your business including social media, paid advertising, traditional advertising, email marketing and more.
We then put it all together with an integrated approach strategy and ensure that you are leveraging the content and communication strategies throughout all aspects of your marketing channels, to create a consistency and strengthen brand trust.
Cloud9 Marketing id a full-service marketing agency and can either train your staff to use the Strategic Marketing Plan, or help with execution through our other services.
A comprehensive marketing strategy may include: