Pay-Per-Click Advertising Google, Bing & Yahoo Paid Advertising

Pay-per-click ‘sponsored links’ advertisements display across the top and down the right hand side of the results pages in response to selected keywords. Because you only pay when a user clicks your sponsored ad, it is one of the most effective and accountable forms of marketing to reach your target audience online.

A well defined account structure with continuous management means that you could be paying less than your competitors to achieve the same position on the page.

We sustain a results driven approach to pay-per-click management. Well managed PPC provides transparent and measurable campaigns that allow you to evaluate success. We are experienced across a wide range of industry verticals. We give you proactive, strategic and highly communicative service. The success of a campaign relies on continual optimization and refinement. With our expertise, you will have a tightly targeted and themed structure to achieve higher conversion for less cost.

Our PPC marketing service includes, but is not limited to, the following activities:

  • Objectives & Strategy – We help you define your pay-per-click objectives and target market, then develop a realistic strategy to achieve the desired results at an affordable cost per click (CPC).
  • Keyword Research – We research the relevant keywords and search phrases to develop accurately themed campaigns and adgroups  to target your products and/or services.
  • Ad Copywriting – We create targeted and relevant copy for your adverts to maximize click through rates (CTR),  lowering your average CPC without sacrificing your brand.
  • Optimization & Bid Management – We assure effective and continued optimization through manual and automatic bid adjustment, keyword and match type expansion, ad copy trialling and landing page optimization; all important ways to increase conversion rates.
  • Tracking & Reporting – We offer free integrated tracking and analytic tools such as Google Analytics.  We also offer more advanced automatic bid management and analytic solutions for enterprise level clients. All solutions allow for analysis and optimization at keyword level.

PPC Audits – Are you running a paid search campaign but question the results? We provide PPC campaign audits to identify your highest priorities. And remember, we offer flexible management solutions and pricing models to meet your needs. Contact us to find out more.