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Studies show that a brand can increase its audience by 13% or more with a mobile website. Build a mobile-friendly website or landing page that consumers can easily view and navigate to find product details, coupons, locations, or other brand information on their mobile devices.
Take a look around. Mobile devices are rampant. Businesses need to have mobile-friendly version of their website.
What is a mobile website?
It’s a simpler version of your site specifically built for the mobile experience. It takes advantage of mobile features, including click-to-call and click-to-map, so it’s quick and easy for users to contact and find your business.
Mobile-friendly web experiences can produce on average, a 75% higher rate of engagement (revenue, page views, etc.) per visit by mobile user.
While most smartphones have full web browsers and display most sites, often fonts, links and graphics are small and difficult to read and use. Sure, you can ‘pinch’ your screen and zoom in, then scroll around a bit to find the item on the page you’re looking for, but that is clumsy and frustrating navigation in a site.
Not convinced? Here are a few more interesting points to consider…..
Further to a mobile web site, accessing your customers via mobile also opens your marketing efforts up to location based coupons and contests, social media engagement and more mobile marketing opportunities.
Give us a call today to find out how you can make the mobile web work for your business.