[bra_dropcaps style=”dropcap1″]S[/bra_dropcaps]tudies show that a brand can increase its audience by 13% or more with a mobile website. Build a mobile-friendly website or landing page that consumers can easily view and navigate to find product details, coupons, locations, or other brand information on their mobile devices.

Take a look around. Mobile devices are rampant. Businesses need to have mobile-friendly version of their website.

What is a mobile website?

It’s a simpler version of your site specifically built for the mobile experience. It takes advantage of mobile features, including click-to-call and click-to-map, so it’s quick and easy for users to contact and find your business.

Mobile-friendly web experiences can produce on average, a 75% higher rate of engagement (revenue, page views, etc.) per visit by mobile user.

While most smartphones have full web browsers and display most sites, often fonts, links and graphics are small and difficult to read and use. Sure, you can ‘pinch’ your screen and zoom in, then scroll around a bit to find the item on the page you’re looking for, but that is clumsy and frustrating navigation in a site.

Not convinced? Here are a few more interesting points to consider…..

• It is estimated that less than 3% of businesses have a mobile website, yet local searches on mobile web account for over 9 out of 10 searches.
• Google has a separate index for mobile content. Ranking on mobile is easier because Google has a much smaller index of content under mobile as this segment is still in its infancy. Get in on the ground floor now and take advantage of the lesser competition and as a result, gain a good chance of being highly ranked.
• 62% of smartphone users said they have purchased physical goods from their mobile devices in the last six months.
• By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global eCommerce turnover.
• 56% of shoppers with smartphones believe using their phone during the shopping experience will make it more enjoyable.
• 73% of shoppers with smartphones prefer to reference their mobile device while in-store rather than ask a sales associate for help.
• Consumers are 51% more likely to purchase from retailers that have mobile-specific websites.
• On the other hand, a negative mobile website experience can be quite costly. 19% of mobile users will form a negative overall perception of a company if they are dissatisfied with the mobile experience.

Further to a mobile web site, accessing your customers via mobile also opens your marketing efforts up to location based coupons and contests, social media engagement and more mobile marketing opportunities.

Give us a call today to find out how you can make the mobile web work for your business.