Case Study: Whistler Public Library

Summary

We launched an extensive community engagement campaign to garner insight for a new website design for the Whistler Public Library. A total of 843 participants responded in two surveys promoted both online and in print with prize and giveaway incentives.

Services

Goals

Whistler Public Library wanted a review of how library users engaged with the library online and recommendations on a future website redesign.

Approach

Our first step was to procure community feedback through an extensive and engaging campaign. We used both digital and print media components, launched through a variety of community engagement activities, as well as prizes to encourage participation.

Three designs showcasing visual concepts of the new library website were utilized in posters, social media, and print ads. Two local businesses donated prizes, together worth over $600, and a class pizza party was awarded to a local school for participation.

Digital

We built and ran two separate surveys – one for kids and one for teens/adults. The difference being an elevated level of privacy for the kids version, as well as different verbiage that would be more understandable for younger participants.

On the current Whistler library website we built a slider that prompted visitors to complete the survey, which linked through to a page where the participant could choose between the kids and the adult survey.

To boost participation in the survey we stationed podium stands with iPads at high traffic locations during two major events in Whistler, as well as at the local community recreation centre and the library itself. A Cloud9 Marketing staff member was present to encourage participation, hand out flyers, and answer questions.

Video

A one minute video was created and promoted on social media and through paid advertising on YouTube. The video received 2,685 views on YouTube and 4,987 views on Facebook.

Print

11×17 posters were distributed to local businesses and community boards and a small business card flyer was also printed and distributed during events and left at locations throughout Whistler, including the library.

We ran two quarter page ads in the local paper using bright colours and bold fonts.

Another local paper published an article on the survey, and newsletters were sent out from local employers, the municipality, and elementary schools to their respective databases.

Results

A total of 843 participants contributed during the 45 day period of the survey.

Teen/Adult: 660 participants

Kids: 183 participants

The Whistler Public Library was pleased with the level of participation and the resulting feedback as it garnered significant insights into current online usage and the community’s needs for the new website.

Cloud9 Marketing presented the results to the Whistler Library staff and provided a detailed report with key findings and in-depth recommendations for the next phase of their website redevelopment project.